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Working Titles – Dallas Buyers Club

We’re in the middle of what’s been called the “McConaissance”, the glorious period where Matthew McConaughey’s acting talents and onscreen charisma have finally reached mainstream acceptance. After about fifteen years of romantic comedy purgatory (Failure to Launch, Fool’s Gold, How [...]

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The Complete Raw Denim Patch Collection

The little details that go into a pair of jeans can often be overlooked by the less discerning consumer. Only the most passionate denimheads care about chainstitches, selvedge lines, and tucked waistbands. But there are two design details few can overlook: [...]

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The Complete Arcuate Collection

Arcuates–sometimes shortened to arcs–are the decorative stitching found on jeans’ back pockets. The classic Levi’s arcs have spawned countless brands creating their own pocket modification to make their brand stand apart. Problem is, there are so many arcs now it’s hard [...]

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Understanding Twills: Left Hand Twill, Right Hand Twill, Broken Twill

Understanding Twills: Left Hand Twill, Right Hand Twill, Broken Twill

When you weave together cotton warp yarn and white cotton filling yarn you get a 90 degree diagonally interwoven pattern called twill. But that’s not where it ends. Given the intricacies of denim fabric and how it is used [...]

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Blue Archives: A Dutch Denim Exhibition of the New and Old

As part of the Modefabriek fashion show earlier last month, Amsterdam was host to the Blue Archives - an exhibit showcasing select pieces from Ruedi Karrer’s Swiss Jeans Museum in Zurich, Switzerland. Wouter Munnichs, from the Long-John blog, curated the selection with [...]

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Diving Into the World Of Fake And Faulty Raw Denim

With millions of pairs of jeans produced annually, the denim market is a popular and large target for the imitation industry, and no doubt a growing concern for many companies. Simply put, the more successful and well-known a brandname, for [...]

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Wall of Fades 2011 – Raw Denim Event

Wall Of Fades 2011 Between December 2nd and 4th 2011, the biggest denim exhibition in South-East Asia was held. This annual denim event, established in 2009, is known as the “Wall of Fades“. Located in Jakarta, Indonesia, this event was [...]

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