Featured Omnigod

Loopwheeled Hoodies – Five Plus One

Five Plus One is our weekly series of buyer’s guides. We pick a specific category and dig up five great options along with one that’s a little outside the norm. Before being indoctrinated into the cult of raw denim, the [...]

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Fade of the Day – Strike Gold 5105 (9 Months, 4 Washes, 4 Soaks)

Today’s Fade of the Day is a pair of Strike Gold 5105‘s coming to us from Jack Widrick of New York. For work, these jeans were worn in a more business casual context most days of the week. Though, with the Adirondacks in such [...]

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Off The Beaten Path: 5 Pairs of Unique Raw Denim

Denim companies are constantly pushing the envelope to develop interesting and unique raw denim options. While no pair will ever be appealing to everyone, the sheer volume of  jeans available ensures that there is something out there for everybody. We’ve [...]

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The Complete Raw Denim Patch Collection

The little details that go into a pair of jeans can often be overlooked by the less discerning consumer. Only the most passionate denimheads care about chainstitches, selvedge lines, and tucked waistbands. But there are two design details few can overlook: [...]

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The Complete Arcuate Collection

Arcuates–sometimes shortened to arcs–are the decorative stitching found on jeans’ back pockets. The classic Levi’s arcs have spawned countless brands creating their own pocket modification to make their brand stand apart. Problem is, there are so many arcs now it’s hard [...]

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strike gold 5109 featured

Strike Gold New Denim Releases: 5105 and 5109

In the few years Strike Gold has been around, they’ve quickly garnered a reputation for creating clothes that are full of well thought out details, made with fabrics with a ton of character and every release has been met [...]

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An Introduction To Loopwheeled Sweatshirts

An Introduction To Loopwheeled Sweatshirts

Of all the clothing associated with raw denim it normally shakes down to boots, chambrays, flannels, and sweatshirts. Many of the most revered brands in the raw denim world like Samurai, Studio D’Artisan, The Real McCoys, and The Strike [...]

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Top 13 Fades of 2013 – Fade Friday

  As long-time readers here well know, every Friday we focus our attention on an aged pair of raw denim jeans through our weekly instalment, Fade Friday. Though not every episode is a fan favourite, there are a healthy handful [...]

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Blue Archives: A Dutch Denim Exhibition of the New and Old

As part of the Modefabriek fashion show earlier last month, Amsterdam was host to the Blue Archives – an exhibit showcasing select pieces from Ruedi Karrer’s Swiss Jeans Museum in Zurich, Switzerland. Wouter Munnichs, from the Long-John blog, curated the selection with [...]

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5 Raw Denim Shirts

5 Raw Denim Shirts – Flat Head, Iron Heart, LVC And More

Raw denim shirts are a basic garment for denim enthusiasts looking to branch out from jeans. It gives a different fade experience than a pair of jeans or a denim jacket, mostly because its gets more frequent washes due to [...]

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