Fade of the Day – Levi’s 501 STF (1 Year, 2 Washes, 3 Soaks)

Today’s fade comes to us from Instagram user liemhusen. This pair of Levi’s is an iconic piece of Americana, even though, today they come to us all the way from Indonesia! Name: Levi’s 501 STF Fabric: 100% cotton unsanforized denim [...]

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levi's cinch

History of the Cinch: Holding Up Your Pants Since 1872

Frequent readers of this site are familiar with the modern incarnation of denim. The standard five-pocket jean, while pretty detailed, is missing a whole slew of design features that were ubiquitous in the early 20th century. One fairly familiar detail that [...]

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Marc Nelson Denim – Southern Comfort With Contemporary Edge

Regardless of whether you wear a suit or uniform at work, Marcus Hall wants you to look good when you step into his denim, Marc Nelson Denim. Hall, 43, takes this ethos from his grandfather, L.C. Nelson, who wore a [...]

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Levis featured

Levi’s San Francisco Flagship Location Launch

Levi’s San Francisco Flagship Location Launch (Source: Ashley Batz, Refinery29) Fans of denim in general are sure to know that San Francisco is the home to Levi’s, easily the most well-known brand of jeans which has also been in operation [...]

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Blue Archives: A Dutch Denim Exhibition of the New and Old

As part of the Modefabriek fashion show earlier last month, Amsterdam was host to the Blue Archives – an exhibit showcasing select pieces from Ruedi Karrer’s Swiss Jeans Museum in Zurich, Switzerland. Wouter Munnichs, from the Long-John blog, curated the selection with [...]

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BDC Feature

Brooklyn Denim Company in Williamsburg, Brooklyn – Shop Tour

Despite being left off of our list of the Top Shops in New York City to Buy Raw Denim, in the three years since its opening, Brooklyn Denim Company has established itself as one of the premiere denim locations [...]

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A Cinematic History of Denim

Hollywood has an interesting relationship with the fashion industry, concurrently reacting to and creating trends of what people are wearing in the real world. Jeans are no exception to this rule, being one of the most ubiquitous things worn in films. Francis [...]

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NYC Feature

Top Shops In New York City To Buy Raw Denim

Self Edge New York – Top Shops In New York City To Buy Raw Denim Regardless of your denim preferences, when it comes to purchasing top notch raw denim in New York City, there are certainly no shortage of brick [...]

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carpe denim - 19

Brit Eaton, The de Beers of Vintage Denim – One Man Brands

If you were to place the heart of the heritage fashion movement on a map, where would you pick? Los Angeles? New York? Tokyo? Red Wing, Minnesota? I’m willing to bet that more designers have been inspired and more brand [...]

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Cone Mills 1

Meet Your Maker: Cone Mills Of Greensboro, North Carolina

Cone Mills is one of the last remaining manufacturers of selvedge denim in the United States. Their textile factory in Greensboro, North Carolina turns out quality raw denim around the clock, and many top brands swear by the

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