levi's cinch

History of the Cinch: Holding Up Your Pants Since 1872

Frequent readers of this site are familiar with the modern incarnation of denim. The standard five-pocket jean, while pretty detailed, is missing a whole slew of design features that were ubiquitous in the early 20th century. One fairly familiar detail that [...]

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514feat

Fade Friday – Levi’s 514 (20 Months, 2 Washes)

Today’s Fade Friday features a well broken-in pair of Levi’s Slim Straight 514 raw selvedge denim. The owner, forum user Kleetz, wore the jeans for 20 months and washed them twice, resulting in some impressive features including heavy honeycombs [...]

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Understanding Twills: Left Hand Twill, Right Hand Twill, Broken Twill

Understanding Twills: Left Hand Twill, Right Hand Twill, Broken Twill

When you weave together cotton warp yarn and white cotton filling yarn you get a 90 degree diagonally interwoven pattern called twill. But that’s not where it ends. Given the intricacies of denim fabric and how it is used [...]

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Top 13 Fades of 2013

Top 13 Fades of 2013 – Fade Friday

As long-time readers here well know, every Friday we focus our attention on an aged pair of raw denim jeans through our weekly instalment, Fade Friday. Though not every episode is a fan favourite, there are a healthy handful [...]

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MarcNelson15

Marc Nelson Denim – Southern Comfort With Contemporary Edge

Regardless of whether you wear a suit or uniform at work, Marcus Hall wants you to look good when you step into his denim, Marc Nelson Denim. Hall, 43, takes this ethos from his grandfather, L.C. Nelson, who wore a [...]

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Fade Friday - Levi's 513

Fade Friday – Levi’s 513 (1 Year, 4 Washes)

It goes without saying that Levi’s is a name that needs no introduction. From their workwear origins to the competitively-priced fashion titan that they have become, they’ve set a high standard for denim goods. This week, we’ll be taking a [...]

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Raw Denim - A State of the Union

Raw Denim – A State of the Union

Growing up through the early 2000′s shaped my fashion sense in a unique way. Through my teenage years I found myself deeply immersed in the punk rock and skateboarding scenes. As many of you know, both of these cultures have [...]

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levis

Equip Yourself For Levi’s Modern Frontier With Three Raw Pieces

By LEVI’s When it comes to denim, the first name that no doubt springs to mind is Levi’s®. With 140 years of experience, not only is Levi’s® the oldest denim company in the world, it has also become such an [...]

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Final Feature

It’s About Time – The Renaissance of Made in America Denim

If you’re into raw denim, there’s a good chance that you’re also into heritage products; those that harken to an earlier time in history and emulate the strong craftsmanship of days gone by. In fact, many of us have a [...]

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Levis featured

Levi’s San Francisco Flagship Location Launch

Levi’s San Francisco Flagship Location Launch (Source: Ashley Batz, Refinery29) Fans of denim in general are sure to know that San Francisco is the home to Levi’s, easily the most well-known brand of jeans which has also been in operation [...]

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Levis-STF

Levi’s 501 Shrink-To-Fit (STF) Denim – The Ultimate Guide

If I can summarize Shrink-To-Fit (STF) in one word it would be “personalization” – how can 501 STF be personal? Aside from the unique historical aspect of the Levis 501, the step-by-step process of getting your pair to fit specifically to [...]

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Bread & Butter Connect 2013

Bread & Butter Connect Summer 2013 – The Denim Showcase

Following up its successful event earlier this year in January, the highly respected Bread & Butter Tradeshow held it’s second, and final, segment for 2013. In an effort to emphasize the show’s ability to bring together (over 500) brands and thousands [...]

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