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Fade of the Day – Levi’s Matchstick (3 years 9 months, 3 washes, 4 soaks)

Today’s fade comes to us from Instagram user jongogol. Walking the streets of NYC in these nearly four-year-old Levi’s Matchsticks will most certainly get some fires going… DETAILS Name: Levi’s Matchstick Fabric: Kaihara Selvedge Denim Fit: Slim Straight Unique Features: Five Pocket [...]

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Fade of the Day – Levi’s 501 STF (unknown years, ∞ washes)

If you like indigo loss, then this one’s for you. Only the truly dedicated can wear a pair of jeans to the point of fading away every single speck of dye. Today’s wearer, Bill Leach, has worn his pair of Levi’s 501 [...]

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Levi’s Launches Selvedge Made In USA Collection

To commemorate 100 years with Cone Mills, America’s original denim maker, Levi’s recently launched their Made in USA collection using all selvedge denim. They’ve begun with their classic 501 Shrink-to-Fit jean in both men’s and women’s as well as their Sawtooth Denim Western Shirt. [...]

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Levi’s New 501 CT (Customized Tapered) Denim Fit

Brands look to the Levi’s 501 for denim inspiration and often see it as the benchmark, even going so far as to name their jeans the ‘New Standard‘. It is so iconic and influential that Time magazine even named [...]

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“Beachniks” Levi’s Red Tab Spring Summer 15 Lookbook

Levi’s Red Tab returns for the Spring/Summer 2015 season with their lookbook entitled, “Beachniks.” The collection is a tribute to the beatnik style of the 1960’s clearly mixed with California beach culture. Monochromatic looks in beach-inspired palettes made of dusty blues, [...]

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Converse x Levi’s for Beams Selvedge Denim All-Star Sneakers

American pioneers Converse and Levi’s have come together to produce an exclusive sneaker with Japanese retailer Beams. The shoe is a low-top classic All Star style but replaces the traditional canvas upper with another fabric we all know and love. You guessed it: raw denim. It’s [...]

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The Raw Denim Sales Compendium: Black Friday Edition

This week’s compendium is going to a be slightly different than usual. Due to the large number of Black Friday sales we won’t be listing individual products but rather the individual stores that have sales and what brands they carry. [...]

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Soviet Denim Smuggling – The History of Jeans Behind the Iron Curtain

“Why could the Soviets not replicate Levi 501s the way they had replicated the atomic bomb?” – Niall Ferguson, Civilization: The West and the Rest  There is “more power in blue jeans and rock and roll than the entire Red [...]

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The Three Tiers of Raw Denim: Entry, Mid, and End Level Jeans

All the available options in the world of raw denim makes for a vibrant and exciting subculture, but if you’re just starting out it can be a bit overwhelming. The fact that Pure Blue Japan and Japan Blue are drastically different companies is [...]

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The Best Entry Level Raw Denim Jeans

After sifting through dozens and dozens of options and considering a variety of fits, fabrics, and manufacturers, we’re pleased to report that if you’re looking for a first pair to try raw selvedge denim you should get the Unbranded 201. [...]

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