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Soviet Denim Smuggling – The History of Jeans Behind the Iron Curtain

“Why could the Soviets not replicate Levi 501s the way they had replicated the atomic bomb?” – Niall Ferguson, Civilization: The West and the Rest  There is “more power in blue jeans and rock and roll than the entire Red [...]

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The Three Tiers of Raw Denim: Entry, Mid, and End Level Jeans

All the available options in the world of raw denim makes for a vibrant and exciting subculture, but if you’re just starting out it can be a bit overwhelming. The fact that Pure Blue Japan and Japan Blue are drastically different companies is [...]

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The Best Entry Level Raw Denim Jeans

After sifting through dozens and dozens of options and considering a variety of fits, fabrics, and manufacturers, we’re pleased to report that if you’re looking for a first pair to try raw selvedge denim you should get the Unbranded 201. [...]

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The Levi’s AMC Denim Gremlin – The Car that Wore the Pants

The recent influx of denim-ed things like sunglasses and running shoes might seem a little extreme, but they’re all more than tame compared to this [...]

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Five Pairs of Raw Denim with 38-Plus inch Waists

With the raw denim market continually on the rise, quality jeans become increasingly available. That’s good news for everyone, including those of us who are on the larger end of the spectrum. Even so, it may still be a little [...]

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Brooks England x Levi’s Commuter Denim Saddles

Ever since Levi’s dove into the world of cycling with its Commuter line, they’ve attempted to blend the classic Levi cool with a higher level of functionality. So it’s of little surprise [...]

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The Environmental Benefits of Raw Denim

The environmental benefits of raw denim is a subject that has come up occasionally as a peripheral reason to wear raw denim but it was hardly ever the main reason people gravitated towards it. Recently, Levi’s CEO, Chip Bergh, [...]

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Brian Awitan

Brian Awitan, Veteran Denim Consultant – Exclusive Interview

Our special interview with seasoned menswear veteran, Brian Awitan, who boasts 20 years of experience; working with Levi's XX, Tellason, and many other brands.

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The Complete Arcuate Collection

Arcuates–sometimes shortened to arcs–are the decorative stitching found on jeans’ back pockets. The classic Levi’s arcs have spawned countless brands creating their own pocket modification to make their brand stand apart. Problem is, there are so many arcs now it’s hard [...]

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Amsterdam-Denim-Days

Amsterdam Denim Days 2014 Part I – Kingpins and Jean School

Declaring any one city as “the capital of denim” is a bold statement to make. We don’t hear it thrown around too often, but when we do it’s typically mentioned in the same sentence as San Francisco and Tokyo. Strangely [...]

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