brooksxlevis_2

Brooks England x Levi’s Commuter Denim Saddles

Ever since Levi’s dove into the world of cycling with its Commuter line, they’ve attempted to blend the classic Levi cool with a higher level of functionality. So it’s of little surprise [...]

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enviro_feat

The Environmental Benefits of Raw Denim

The environmental benefits of raw denim is a subject that has come up occasionally as a peripheral reason to wear raw denim but it was hardly ever the main reason people gravitated towards it. Recently, Levi’s CEO, Chip Bergh, [...]

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Brian Awitan

Brian Awitan, Veteran Denim Consultant – Exclusive Interview

Our special interview with seasoned menswear veteran, Brian Awitan, who boasts 20 years of experience; working with Levi's XX, Tellason, and many other brands.

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strikegold_arcs

The Complete Arcuate Collection

Arcuates–sometimes shortened to arcs–are the decorative stitching found on jeans’ back pockets. The classic Levi’s arcs have spawned countless brands creating their own pocket modification to make their brand stand apart. Problem is, there are so many arcs now it’s hard [...]

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Amsterdam-Denim-Days

Amsterdam Denim Days 2014 Part I – Kingpins and Jean School

Declaring any one city as “the capital of denim” is a bold statement to make. We don’t hear it thrown around too often, but when we do it’s typically mentioned in the same sentence as San Francisco and Tokyo. Strangely [...]

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501 on day 96 unsoaked

Fade Friday – Levi’s 501 STF (13 months, 4 soaks, 4 washes)

There are many roads that lead to great fades, and the Levi’s 501 Shrink to Fits from Rawr Denim forum user StormAK are living proof. These are Storm’s first pair of raw denim, but you’d never doubt his commitment by wearing them 385 days straight to [...]

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Bar tack close up detail

Breaking Down Bar Tacks

It’s interesting to think about how something so simple as a bar tack is so crucial. In the same way that denim itself can be so simple, yet so crucial as a standard in a person’s wardrobe, bar tacks represent [...]

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levi's cinch

History of the Cinch: Holding Up Your Pants Since 1872

Frequent readers of this site are familiar with the modern incarnation of denim. The standard five-pocket jean, while pretty detailed, is missing a whole slew of design features that were ubiquitous in the early 20th century. One fairly familiar detail that [...]

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514feat

Fade Friday – Levi’s 514 (20 Months, 2 Washes)

Today’s Fade Friday features a well broken-in pair of Levi’s Slim Straight 514 raw selvedge denim. The owner, forum user Kleetz, wore the jeans for 20 months and washed them twice, resulting in some impressive features including heavy honeycombs [...]

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Understanding Twills: Left Hand Twill, Right Hand Twill, Broken Twill

Understanding Twills: Left Hand Twill, Right Hand Twill, Broken Twill

When you weave together cotton warp yarn and white cotton filling yarn you get a 90 degree diagonally interwoven pattern called twill. But that’s not where it ends. Given the intricacies of denim fabric and how it is used [...]

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Top 13 Fades of 2013

Top 13 Fades of 2013 – Fade Friday

As long-time readers here well know, every Friday we focus our attention on an aged pair of raw denim jeans through our weekly instalment, Fade Friday. Though not every episode is a fan favourite, there are a healthy handful [...]

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MarcNelson15

Marc Nelson Denim – Southern Comfort With Contemporary Edge

Regardless of whether you wear a suit or uniform at work, Marcus Hall wants you to look good when you step into his denim, Marc Nelson Denim. Hall, 43, takes this ethos from his grandfather, L.C. Nelson, who wore a [...]

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