Brand Profiles
A.P.C. – History, Philosophy, and Products
We go inside the Atelier de Production et Creation in our profile on the French brand that made raw denim a household concept, A.P.C.
Jean touitou
New Releases
A.P.C. Introduces Their Newest Jean Fit
Celebrating 30 years, A.P.C. introduces their newest jean fit, which calls back to the brand's founding.
Fade Friday
Fade Friday – A.P.C. Petit New Standard (1.5 years, 6 washes, 0 soaks)
This week's Fade Friday shows off some of the first fades to come out of the A.P.C.'s latest fit, the Petit New Standard.
New Releases
Kanye West A.P.C. Capsule Collection KANYE JEANS – Just Released
After weeks of speculation and rumours, French basic wear brand, A.P.C., unveiled their joint collection with Kanye West, including the raw "KANYE JEANS".
Brand Profiles
Inside the Mind of Jean Touitou – A.P.C. Founder & Designer
A.P.C. are known for their minimalistic approach and timeless raw denim jeans. We profile the brand and its founder/head designer, Jean Touitou.
