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Rakuten Demystified – How to Buy from the Japanese Megaretailer

Back in college, I loved to smoke cigarettes. I don’t know if it was to rebel or to get to know a girl I liked, but it wasn’t long before my packs seemed empty on a daily basis. There were two [...]

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Fade of the Day – Pure Blue Japan xx-011 (7 months, 1 wash)

Today’s fade comes to us from Instagram user twhattcomethru. All the way from the land down under, these PBJ‘s have attained the super contrast fades about which every denimhead dreams. DETAILS Name: Pure Blue Japan xx-011 Fabric: 100% cotton, Japanese selvedge denim [...]

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Fade of the Day – Naked & Famous Dirty Fade (10 months, 1 wash)

Today’s fade comes to us from reader Connor Bennett. There must be a method to this guy’s magic, but never in the world would I have ever considered throwing my jeans through the MICROWAVE. However, this Dirty Fade by Naked [...]

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Fade of the Day – Momotaro Double Pocket Jacket 2105SP (2 years, 2 washes, 2 soaks)

Today’s fade comes to us again from, nong33. Today we are moving away from jeans to show you guys this awesome denim jacket made possible by Momotaro. DETAILS Name: Momotaro Double Pocket Jacket 2105SP Fabric: 100% Zimbabwe cotton, sanforized selvedged denim [...]

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Fade of the Day – Real Japan Blues D008 (6 months, 1 wash, 1 soak)

Today’s fade comes to us from Rawr Denim favorite, nong33. He’s only put a half a year into these jeans for Real Japan Blues, but they look timeless. DETAILS Name: Real Japan Blues D008 Fabric: 100% cotton unsanforized Japanese selvedge denim Weight: 14.5Oz. [...]

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Fade of the Day – Momotaro 0400SP (1 year, 1 wash, 4 soaks)

Today’s fade comes to us from instagram user andrewjeansus. No activity is too much for this pair of denim from Momotaro. DETAILS Name: Momotaro 0400SP Fabric: 100% cotton selvedge denim Weight: 14.8oz. Fit: Regular fit, tapered leg Unique Features: Button fly Painted “Going [...]

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Fade of the Day – Gustin Japan Super Heavy ( 2 years, 2 washes)

Today’s fade comes to us from Reddit’s r/rawdenim user gergtreble. From everyday wear to weekend wear these jeans from crowdfunding denim company Gustin have aged beautifully. DETAILS Name: Gustin Japan Super Heavy Fabric: 100% cotton sanforized Japanese selvedge denim, w/ white ID [...]

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Nap, Inc. – Entrepreneurship Crafted in Okayama

There are many reasons why we love denim: the fades, the history, and the craftsmanship are the first few that spring to mind. While interviewing many brands, you realize that there’s another underestimated element that actually plays [...]

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Mohsin Sajid of Endrime: Denim Innovation Pt. 2

We’re embarking on a series which explores the nature of doing something different in our little corner of the market. A few weeks ago, I gave you my take on [...]

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Pure Blue Japan Black Coated BKCT-013 – Just Released

Masters of slub, Pure Blue Japan, have just released a new model in the same fit as their slim tapered XX-013. The jean features a black paint-like coating layered on top of the indigo denim, giving it an initial waxy [...]

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