Stephane Muller and Makoto Kawaii at Muller & Bros Exhibition

Muller & Bros. – 1930s – 1950s Inspired French and American Workwear

We all have our own reasons to prefer certain brands. These reasons develop as one’s taste matures with age and a better overall understanding of denim. Soon our attention starts getting drawn to details we didn’t really care when we [...]

Read More →


Who Made Japan’s First Jeans?

In the last two decades, Japanese denim brands have emerged as global leaders in quality, craftsmanship, and design. And while many of these companies like to tie their trade back to ancient Japanese indigo dying techniques of a prior millennium, [...]

Read More →


All About Boro – The Story of Japanese Patchwork

Boro might sound unfamiliar to the everyday person, but in the world of indigo and Japanese fabrics, it has a storied history. The fabric is having a bit of a “renaissance” due to the fact that it’s now being used [...]

Read More →

Omikuji at a temple in Hakone

Japanese for Denimheads – Vocab to Know to Buy In Japan

Contrary to what most people may spontaneously think, Japan is pretty easy to get by even when you can’t speak Japanese. That’s even truer now that Japan’s injecting billions of yen into its tourism industry. Most big shops will have [...]

Read More →

orgueil arrived

Rakuten Demystified – How to Buy from the Japanese Megaretailer

Back in college, I loved to smoke cigarettes. I don’t know if it was to rebel or to get to know a girl I liked, but it wasn’t long before my packs seemed empty on a daily basis. There were two [...]

Read More →


Fade of the Day – Pure Blue Japan xx-011 (7 months, 1 wash)

Today’s fade comes to us from Instagram user twhattcomethru. All the way from the land down under, these PBJ‘s have attained the super contrast fades about which every denimhead dreams. DETAILS Name: Pure Blue Japan xx-011 Fabric: 100% cotton, Japanese selvedge denim [...]

Read More →


Fade of the Day – Naked & Famous Dirty Fade (10 months, 1 wash)

Today’s fade comes to us from reader Connor Bennett. There must be a method to this guy’s magic, but never in the world would I have ever considered throwing my jeans through the MICROWAVE. However, this Dirty Fade by Naked [...]

Read More →


Fade of the Day – Momotaro Double Pocket Jacket 2105SP (2 years, 2 washes, 2 soaks)

Today’s fade comes to us again from, nong33. Today we are moving away from jeans to show you guys this awesome denim jacket made possible by Momotaro. DETAILS Name: Momotaro Double Pocket Jacket 2105SP Fabric: 100% Zimbabwe cotton, sanforized selvedged denim [...]

Read More →


Fade of the Day – Real Japan Blues D008 (6 months, 1 wash, 1 soak)

Today’s fade comes to us from Rawr Denim favorite, nong33. He’s only put a half a year into these jeans for Real Japan Blues, but they look timeless. DETAILS Name: Real Japan Blues D008 Fabric: 100% cotton unsanforized Japanese selvedge denim Weight: 14.5Oz. [...]

Read More →


Fade of the Day – Momotaro 0400SP (1 year, 1 wash, 4 soaks)

Today’s fade comes to us from instagram user andrewjeansus. No activity is too much for this pair of denim from Momotaro. DETAILS Name: Momotaro 0400SP Fabric: 100% cotton selvedge denim Weight: 14.8oz. Fit: Regular fit, tapered leg Unique Features: Button fly Painted “Going [...]

Read More →