Fade of the Day – Gap 1969 Slim Fit Japanese Selvedge (2 Years, 6 Months, 1 Soak)

Gap may not be one of the small niche Japanese brands that gets us salivating, nor is it a dedicated heritage brand relentless in the pursuit of authenticity. In spite of this, we can’t deny that they make a [...]

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Fade of the Day – Gap 1969 Straight Fit (2 Years, 3 Months, 3 Washes)

From the cheesy state of Wisconsin comes today’s fade. Reader Sam Vang has worn his Gap 1969 Straight Fit Raw Selvedge jeans for a little over 2 straight years with 3 washes and no repairs. He’s worn them everyday and got much of the [...]

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Selvedge coin pocket covered in sand

Raw Denim Jeans Ocean Wash – The Definitive Guide

After many hours of dreaming about performing a beach wash for my raw denim, I had the opportunity to wash my jeans in Mexico and Australia. In 2010, I decided to hold off on the beach wash in Mexico because [...]

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