A8

The Complete Raw Denim Patch Collection

The little details that go into a pair of jeans can often be overlooked by the less discerning consumer. Only the most passionate denimheads care about chainstitches, selvedge lines, and tucked waistbands. But there are two design details few can overlook: [...]

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strikegold_arcs

The Complete Arcuate Collection

Arcuates–sometimes shortened to arcs–are the decorative stitching found on jeans’ back pockets. The classic Levi’s arcs have spawned countless brands creating their own pocket modification to make their brand stand apart. Problem is, there are so many arcs now it’s hard [...]

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osaka5_feat

The History Of The Osaka 5

To a visitor’s perspective, modern Japan and America look rather similar, language and demographic differences aside. Both nations enjoy (at least on the surface) a similar standard of living and technology. The extent to which the latter influenced the former [...]

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Raw Denim - A State of the Union

Raw Denim – A State of the Union

Growing up through the early 2000’s shaped my fashion sense in a unique way. Through my teenage years I found myself deeply immersed in the punk rock and skateboarding scenes. As many of you know, both of these cultures have [...]

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EVISU

EVISU Capsule Collection Pre-Spring 2014 – Just Released

Japanese denim giant, EVISU, returns with a strong new capsule collection for Pre-Spring 2014; specifically, two pairs of raw denim jeans and two denim jackets. Featuring clean lines, subtle detailing, and the signature Evisu pocket arches, the collection is a new departure from [...]

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EVISU Hong Kong Concept Store Opening

EVISU Hong Kong Concept Store Launch

 Out of all the Japanese brands arising in 1980s Osaka, EVISU is without a doubt the one that has experienced the most dynamic growth. From its origins as a vintage-inspired brand that founder Hidehiko Yamane started to re-construct [...]

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rhys davies

A Conversation with Rhys Davies, Sales Director of EVISU

We recently had the opportunity to catch up with Rhys Davies, the Sales Director of one of the best known Japanese raw denim companies, EVISU. Through our conversation, Davies shed some light on his background, how EVISU deals counterfeit products, their design [...]

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bbfeat

Bread & Butter Connect Summer 2013 – The Denim Showcase III

This is the third and last report from the Bread & Butter event in Berlin, Germany (for our previous instalments, see part I and part II). This time we will run the rule over a [...]

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Evisu9

Evisu Denim Premium Collection for Fall 2013

Evisu denim have a pair of offerings currently awaiting release this coming August. Thanks to the work of Takanori Enami, Evisu’s chief designer, these two pairs of denim have been designed with care down to the last detail. Both models are handmade with Okayama [...]

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Takanori Enami Evisu Designer

A Brief Conversation With Takanori Enami – Design Director of Evisu

Takanori Enami With it’s name inspired by Japanese folklore, Evisu was founded in 1991 and have been in operation now for more than 20 years. They proclaim to not only have initiated the denim replica movement around the world but also [...]

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