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Fade Friday – Naked & Famous 22oz Weird Guy (18 months, 1 soak, 1 wash)

This week’s Fade Friday comes courtesy of Rawr Denim forum user GeneralCortex. GC, as his posts are signed, has worn this pair of Naked & Famous Elephant 2 22oz. jeans sporadically over the last 18 months and the result, a fully broken in pair of heavyweight denim, has a ton of [...]

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Fade Friday – Lee 101Z 23oz (15 months, 0 washes, 0 soaks)

We were sitting in the press lounge at Denim by PV when Nick nearly dropped his drink–he had spotted these heavyweight beauties a few tables away. In a show where washed denim reigns supreme, natural fades stand out like an oasis [...]

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Fade Friday – Heavyweight Denim Competition 2 Halfway Highlights

The second ever Heavyweight Denim Competition (HWDC2) recently passed its halfway point and the results so far have been quite impressive. A record 287 individuals have put their legs to the test for the two year competition, and a surprising [...]

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Rainbow Feature

Fade Friday – Naked & Famous Rainbow Core (15 months, 1 soak)

Without question, Naked & Famous is the Willy Wonka of the denim world. Beyond their affordable selvedge standards, the company has experimented with a whole manner of different ideas, be it their Red Core denim, cashmere denim, mixed twill, snowpants or [...]

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501 on day 96 unsoaked

Fade Friday – Levi’s 501 STF (13 months, 4 soaks, 4 washes)

There are many roads that lead to great fades, and the Levi’s 501 Shrink to Fits from Rawr Denim forum user StormAK are living proof. These are Storm’s first pair of raw denim, but you’d never doubt his commitment by wearing them 385 days straight to achieve [...]

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mod9 back leather patch

Fade Friday – Mod9 The Old School (1 year, 3 washes)

When it comes to denim, Asia plays host to a significant amount of brands, mills, and customers. For many people, “Japanese” is almost synonymous with “high quality” as a large portion of denim production comes from Japanese mills. But in [...]

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Fade Friday – Rogue Territory SK (2 years, 5 soaks, 1 ocean wash)

Rogue Territory, the one-man-denim-brand turned seasonal-menswear-collection-dropper, is a label that stylish gentlemen across the world seemingly can’t get enough of. The brand’s limited edition collaborations and long-awaited restocks of favorite styles have generated a buzz that’s regularly covered on pages from [...]

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samurai naninwa fade friday feature

Fade Friday – Samurai Naniwa Special (1 year, 10 washes)

Even though Samurai Jeans got their start a few years later than the other Osaka brands, they’ve permanently secured a place in the denim pantheon for their combination of unique ingredients – ranging from wildly-textured loomstate selvedge denim to jacquard-knit [...]

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Fade tally marks on pocket UB221

Fade Friday – Unbranded Skinny 121 UB121 (1 year, 10+ washes)

One of the most popular gateway brands into the raw denim world is none other than Naked & Famous sister company Unbranded. Focusing on simplicity and denim quality rather than loud advertising and unnecessary bells and whistles, Unbranded has been [...]

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Fade Friday – Lee 101 Rider (15 months, 3 washes)

The spotlight for this week’s Fade Friday in on this classic pair of Lee 101 Riders. This beautiful pair has been worn with dedication for 450 days and has only seen 3 washes. They’ve even seen a few repairs along [...]

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Fade Friday - Imperial Shearer (2.5 Years, 7 Washes)

Fade Friday – Imperial Shearer (2.5 Years, 7 Washes)

The busiest people have the ability to fade some of the most unique jeans. This pair of Imperial Shearer comes from Johnny Bravvo - a DJ, avid wood-worker, and raw denim enthusiast. His jeans for this week’s Fade Friday displays the intense [...]

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Naked and Famous 32 oz Fade Friday Featured Image

Fade Friday – Naked & Famous 32oz Weird Guy (18 months, 5 washes)

Naked & Famous pretty much ended the denim weight arms race when they released their infamous 32oz Super Heavyweight Weird Guy jean nearly two years ago. The details required to tolerate the denim’s ridiculous weight ranged from a zip fly, belt loops stitched [...]

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