carpe denim - 54

Why Vintage Clothing Was Made Better – The Economics of Durability

I’ve always considered the adage, “they used to make things better” to be a logical fallacy. When you look back at the last century in music, movies, books, cars, clothing, etc., yeah, it’s all fantastic. But the products of the [...]

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japanamerica_feat

Why Does Japan Love Mid-Century America So Much?

It’s impossible to overstate the contribution that Japan has made to the realm of high-end denim. While thousands of words have already been written about the production end–including Japanese shuttle looms, labor, dyeing processes, and attention to detail–far less has [...]

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innovation_feat

Re-inventing the Five Pocket: The Difficulties of Raw Denim Innovation

Anyone who follows raw denim knows that there a few buzzwords floating through the conversations regarding the current state of our beloved fabric. One of the oft-mentioned terms is “innovation.” I must put it in quotation marks, for the meaning [...]

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enviro_feat

The Environmental Benefits of Raw Denim

The environmental benefits of raw denim is a subject that has come up occasionally as a peripheral reason to wear raw denim but it was hardly ever the main reason people gravitated towards it. Recently, Levi’s CEO, Chip Bergh, [...]

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Image courtesy:  Taylor Tailor

When the Bubble Bursts: Raw Denim’s Staying Power

The number of new raw denim fans has skyrocketed to the point where the cult of “not washing you jeans” has practically reached mainstream acceptance. All this new growth, however, has lead many to wonder when the trend’s going to [...]

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Darwin looking at rear of jeans

Denim Darwinism: Or How I Learned to Stop Worrying and Love Cheap Raws

It’s not getting any easier to stay in the black in the increasingly saturated market of raw denim. We at Rawr Denim report on a new brand producing raw selvedge jeans or a new store selling them almost every other day, and each one [...]

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Are one man brands sustainable?

Are One Man Brands Sustainable?

When I first got into selvedge denim I would justify the exorbitant cost of my jeans to friends by talking about craftsmanship, vintage looms and clean edges. Sometimes I would even float the myth that the United States sold [...]

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Final Feature

It’s About Time – The Renaissance of Made in America Denim

If you’re into raw denim, there’s a good chance that you’re also into heritage products; those that harken to an earlier time in history and emulate the strong craftsmanship of days gone by. In fact, many of us have a [...]

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dad jean feature

Not This Dad’s Jeans – A Response To The Reemerging Phenomenon

Fashion is cyclical; styles thought to have been completely buried the fashion graveyard are commonly resurrected by the masses. We’ve all seen trends from our childhood years come back with a vengeance but, really, one we’d never expected to see [...]

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As Authentic As What?

As Authentic As What?

Everything is authentic. From sweatshop manufactured sweatpants, to hand-woven Momotaro jeans, to the non-dairy creamer in your coffee, the word authentic is bandied about at will. Yet in menswear, authenticity is an almost universally positive term often uttered in the same breath as ‘quality’ [...]

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