Naked & Famous Scratch-n-Sniff Mint Denim – Just Released

As Spring/Summer 2014 collections begin to hit retailer’s shelves, we see Naked & Famous unveil yet another what-will-they-think-of-next creation that is sure to raise eyebrows amongst new and seasoned denim heads alike. We’ve recently seen the brand release a pair of White/Black Selvedge Denim and Wax Coated Stretch Denim, and this time around we’re introduced to their Scratch-N-Sniff Mint Denim. Following up their past Scratch-N-Sniff Raspberry Denim model, the raspberry scent was so popular amongst fans that they decided to that iterate on their material and take on a more herbal smell.

Sporting their WeirdGuy fit, which is a slim fit that tapers from the knee down and has a medium rise, the Mint model is constructed from a lighter weight 12.5 Oz. Japanese denim. As the name suggests, these jeans emit a mint scent when scratched. Through a special baking technique, a special coating containing mimi microcapsules is applied to the denim that is designed to last up to 5 washes; depending on how they are worn and cared for.

What do you think of this new release from N&F? Let us know in the comments below.


  • Name: Naked & Famous Scratch-N-Sniff Mint Denim
  • Weight: 12.5 Oz.
  • Fit: Weird Guy
  • Available at: Revolve Man for $158.00 USD


Fit - Naked & Famous Scratch-n-Sniff Mint Denim

Front - Naked & Famous Scratch-n-Sniff Mint DenimBack - Naked & Famous Scratch-n-Sniff Mint DenimDetails - Naked & Famous Scratch-n-Sniff Mint Denim 

Benjamin Simons

Outside of contributing to, Benjamin keeps busy with his collegiate volleyball team, learning Hebrew, riding his fixie bike, and being in the ocean as much as possible.

More Posts - Twitter - Facebook

  • Sindri

    I think there’s a mistake on this article, I’ve seen these jeans in stores and they don’t have selvage stitching.

    • Rawr Denim

      Thanks for catching. We’ve revised the article.

    • Rawr Denim

      Thanks for catching, article revised.

  • Devan Prithipaul

    You guys should drop the “Just Released” thing.

    • BillygoatsGruff312

      I respectfully disagree. I like a new article every day.

      • Devan Prithipaul

        Oh no I agree, sorry for the confusion, I just meant that this, and many other “Just Released” products have been out for a long time. I like seeing new articles/denim, but saying just released when theyve been out for a while is unnecessary.

  • euclid760

    At what point does N&F go from ‘innovative’ to ‘gimmicky’? I’m not even hating just want to hear others’ opinions.

    • adfg

      i think it depends on how you define ‘innovative’ and ‘gimmicky’ though. i would agree if scratch & sniff are gimmicky, like their glow in the dark, thermochromic, and many more. i see N&F as a company that’s trying to push the boundary of what kind of fabric can be made selvedge that’s beyond denim (or the traditional denim fabric). silk blend, pineapple fiber yarns, bright colors, and even mixing warps & wefts and many more. snowpants denim and waterproof denim? those are amazing ideas!

      to my book, those ideas are innovative although it doesn’t mean that they’re selling. i prefer the classic denim though

      • adfg

        and who knows they might jump in the recycling plastic bandwagon like what levis did and soon gstar.

      • euclid760

        Very true, it’s good to have people who are willing to put themselves out there creatively. I just feel like these types of garments are the product of N&F using the ‘spaghetti’ method; throw everything at the wall and see what sticks.

      • BillygoatsGruff312

        I’d love some snowpants denim for boarding in the winter. There are none right now that I know of.

        • Grandier

          they used to have it on their website before the redesign. not sure if anybody selling them nowadays :(

  • Richalicious

    could you not just spray them with Listerine (other mouth washes are available !) and stick them in the freezer ? after 5 washes they’ll just be normal jeans anyway ? who the hell wants to smell like mentos anyway ?

  • Model Citizen

    N&F should save all of these wacky ideas for their kids line (if it’s even going to be a line and not just a one off thing with those glow in the dark kids jeans). That’s the only demographic I could ever see wanting these. Also, these are more expensive than their standard 13 oz. denim and these are a lighter weight and aren’t selvedge. I would assume the higher price is because of the baking process to give these the mint smell then? If that’s the case then the whole concept is that much more ridiculous.

    • scratch dis

      blipsters love this kind of shit too.

      • Model Citizen

        What’s a blipster?

        • Grandier

          i’m guessing…..bloody hipster? haha

          • euclid760

            black hipster

      • AsDan

        On the bright side all the smelly hipsters will be minty fresh now :)

  • Zippy

    They are gimmicky but I think of it this way: This is their advertising. I saw an interview where the owner said it cost $80,000 to buy a page of GQ. By coming out with jeans like these, they get tons of attention and so can forgo such costs. As long as they keep coming out with things like the Okayama Spirits I’m happy!

    • Model Citizen

      Decent point, I can understand that line of thinking to an extent, but at the same time, if you’re consistently getting attention for products like scratch and sniff, glow in the dark, and 32 oz. denim (which I’ll admit is an interesting idea, but not a very practical one) what message is that sending to the consumer? In my opinion it makes them look like the “goofy” (or gimmicky) entry level raw denim brand and I think that might sway a lot of people towards other similarly priced . But what the fuck do I know, they’re obviously doing quite well for themselves so whatever it is they’re doing is obviously working.

      • growr

        I think that it’s neat how they do manage to bring quality to everything they do: of course there’ll always be the sob stories “my patch fell off,” but they do manage to turn out some fine product. The 32 oz. was a surprisingly solid product from what I see, and their fade to quality ratio is the best in the game for those on a moderately low/mid budget.