Introducing Pointer Brand – Rooted In Ruggedness

Pointer Brand

Pointer Brand was founded in 1913 by L.C. King in Bristol, Virginia, USA. King started the company with the intent of making durable and affordable overalls, carpenter jeans, denim chore coats and other outdoor clothing for the working man. His brand was the culmination of his experiences raising champion bird dogs in the foothills of the Appalachian mountains. He made clothing for the working man, clothing he felt would make jobs easier and last a long time.

King approached making clothing the same way that he went about raising his champion bird dogs. He was enamoured by the ruggedness, style, and character of the dogs he raised and sought to incorporate the same elements into his garments by labelling them, “Pointer Brand“.

Since its inception, the company has survived over a hundred years and has been passed down through four generations. Today the company’s operations rest in the hands of Jack King, whose great-grandfather was L.C. King. Jack King strives to make the same quality clothing that has made the company a staple for so many years but has aimed to take Pointer Brand in a modern direction that keeps the brand just as relevant in 2013 as it was in 1913. All the clothing is still made to exacting standards in the United States.

Over the years Pointer Brand has maintained the same general offerings; all rooted in ruggedness and functionality. They offer a variety of classic American blue jeans as well as jeans cut from other fabrics such as duck canvas and hickory twill on top of offering many overall styles that are as well made as they are functional and a line of shorts, t-shirts, and women’s apparel.

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They are best known today, perhaps, for their famous chore coats. Pointer Brand offers these famous four pocket, button front coats in a variety of durable fabrics, and each one is painstakingly crafted in the United States. Some of the fabric offerings include duck canvas, woodland camouflage, navy duck, fisher stripe, and the classic blue denim.

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Most recently, Pointer has added “Special Make” items to their product offerings. This has allowed the brand to get more creative and offer small batch products such as skinny jeans, totes, wallets, and different fabric variations of their iconic items.

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Pointer Brand has an extensive history and has been around for over a century crafting classic workwear garments. Their garments can be worn as work clothes or be incorporated into a more contemporary style. Either way, their clothing been able to transcend time and has remained relevant for over 100 years.

Most recently, under the management of Jack King, Pointer Brand has looked to put a modern spin on some of their most classic items. This forward thinking present within the brand ensures that they will be just as relevant in another 100 years as they were 100 years ago. Check out Pointer’s latest offerings on their website.

Darius Lalier

Darius is currently a student living in New York City, attending New York University. Darius has a strong interest in all things raw denim and a specific interest in American manufacturing. Follow him on Instagram and Twitter @dlalier.

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  • Devan Prithipaul

    Very nice and affordable. An example of a really perfect brand.

  • Michael Hughes

    Outdated everything and a camo tote bag…unbelievably lame

    • Devan Prithipaul

      its not a fashion brand.

    • Altoclefchris

      This is what REAL workwear looks like…

  • Loki

    Yeah, the camo bag is REAL work wear.

  • ijustwishi

    The article specifically states that they have started making items out of their usual range. The camo tote is one of them. As far as this being work wear, everything on this page except for the camo bag is pretty standard fare for the mines, plants and factories where I live. Granted, they pay half the price for their clothes as Pointer are asking. The style is the same, though.

    • Johnson Benjamin

      The only work clothing more affordable than PB would be imported. Which is why PB is so special, American made goods from American made raw materials. The goods are only a little more costly than Carhartt. I am not sure if you were being critical or not, but I just wanted to throw that out there.

  • Mike

    I have been wearing Pointer Brand jeans and overalls for several years. Glad to see their great products are still made right here in the USA!

  • Johnson Benjamin

    I had the fortune to visit the factory three weeks ago. Truly a great business and people.
    I am very interested in seeing how they move the brand along and bring in new designs.

  • mark

    i have order jeans already looking forward to wearing them.

  • BillygoatsGruff312

    Glad to see them covered. They’re alot more affordable than comparable brands and they look great.

  • Dave Nardi

    I remember when I bought my first Pointer jacket and it was under $50. While I’m a fan of some of their newer, more fashion-forward styles, it’s saddened me to see them adopt more fashion-forward pricing as well. Even though their jackets are still reasonably priced when compared to others, they have more than doubled since I originally began purchasing them. It’s a shame!

  • trehsu

    I’ve liked pointer brand for a while. It’s worth noting that their popular chore coat in duck canvas went up from like $65 dollars to 87.50 in the past 2 years or so.