Dyer & Jenkins – Basics Menswear Meets Raw Denim

Dyer & Jenkins Kickstarter

California natives Josey Orr and Paul Matthew recently launched a Kickstarter campaign aiming to combine their experience in manufacturing, e-commerce and menswear to produce a line of garments that embodies their passion for high-quality, affordable goods that are made in the USA.

Under the name Dyer & JenkinsOrr and Matthew have designed a small collection of tees, sweatshirts and raw denim jeans that, providing funding is secured, will be rolling out for customers in December.

Dyer & Jenkins Kickstarter denim

Dyer & Jenkins’ denim offerings are available in a mid-rise slim option as well as a high-rise straight fit and is the first Kickstarter funded brand (to our knowledge) to use denim sourced from the famous Nihon Menpu Mill. The jeans will feature copper hardware, a natural leather patch and chain stitched cuffs.

Despite this impressive feature list, building quality products is only half of the duo’s goal. Though they are not the first, or last, to include this in their mission, an important part of their aim is to generate more jobs in America and educate customers on this subject along the way.

Dyer & Jenkins Kickstarter collection

From our previous features, view points regarding denim brands using Kickstarter and other crowd funding techniques are polarized. In an effort to educate consumers and become completely transparent, Orr has written a meticulous blog post detailing the motivations behind starting Dyer & Jenkins and the sacrifices necessary to create a successful Kickstarter campaign.

I have spent over a year, every day, working up to this point. I have spent countless hours and all of my money on this. To me, that is blood, sweat, and tears. Anyone who starts their own brand can testify to the painstaking process of sampling, creating a marketing plan, setting prices, etc. — the list goes on. Yes, there are plenty of brands who have worked their asses off for years, creating product, marketing it, selling it. I would have done the exact same thing.. but some of those brands, when starting out, didn’t have the opportunity to use Kickstarter. I do.

Some companies have decided to cut out the retailers entirely and there is nothing wrong with that. We, however, are trying to remain open to the possibility of selling to a middle man one day; just not right now and not right away.

-Josey Orr, “Kickstarting a Business

Dyer & Jenkins Kickstarter denim leather patch

Details

  • Name: Dyer & Jenkins Denim
  • Weight: 13 oz. and 13.5 oz.
  • Denim: Nihon Menpu Selvedge and 13.5 oz. Cone Mills Selvedge
  • Fit: Mid-rise slim and High-rise straight
  • Other details:
    • Natural leather patch
    • Copper hardware
    • “Y” lockstitch
    • Pink selvedge detail on the denim from Nihon Menpu mill
  • Available at: Kickstarter for $145 (Nihon Menpu) and $95 (Cone Mills)

Harry

Harry is a fixie rider, brother of three, full-time student and an Instagram addict. He lives in Wellington, New Zealand. Follow his daily activity: @harryross_

More Posts - Website

  • BillygoatsGruff312

    Not much detail in those pics. It says they are trying to create American jobs. So are they cut and sewn in USA?

    • Harry Ross

      Hey BillygoatsGruff312, yep, as the introduction says, Dyer & Jenkins’ collection is entirely made in the USA.

    • BillygoatsGruff312

      I cant get much detail on the denim from the website (needs more macros). but these look good. that recycled denim shirt and that hemp shirt look nice. to bad those aren’t in the kickstarter.

      • Josey Orr

        @BillygoatsGruff312:disqus Everything is on the kickstarter. Maybe you just missed it? ( As I said above – I own the brand ). If you have any questions I am happy to answer them.

  • Derek

    I write a blog and these guys tried to astroturf me with an email from a fake Gmail account. Something with “You guys writing about these guys yet? I checked em out this morning and they seem legit. Good to know real men still make jeans. Reminds me of Levi’s from back in the day.” Then they included links to a couple of online articles written about them, pretending that this email was coming from one of their fans.

    How do I know it was a fake email? Cause another identical email came to me an hour later from a different account.

    Pretty disappointed by the dishonest marketing tactics.

    • Mike Avdeev

      Hi Derek!

      I agree, that’s dishonest! But could you tell me, how should startup act to get a buzz on web? How should startups approach bloggers to write about them?

      • BillygoatsGruff312

        in a way that is not dishonest ?

        • Mike Avdeev

          Yeah, in a proper way. I am asking that because I faced difficulties with approaching bloggers to write an article about my startup. Please advise, how should guys like me act?

          • Andrew

            Do you also work for Dyer & Jenkins?

          • Mike Avdeev

            No, I don’t. I am a founder of OriJeans. But we also going to get funded on Kickstarter soon.

          • Derek

            I don’t own or operate a brand, but I have worked with clothing brands since the mid 1990s.

            I hate to give a “back in my day” story, but … back in the 90s, people put out cool stuff and just sold it on the street. Distribution was often very local. They started with a few shops, then waited for some buzz to grow (over a period of years, mind you), and distribution expanded from there. Of course, there were still clothing distributors, reps, and tradeshows, but things often started small. Someone heard about a brand from someone, who in turn heard it from someone else, who in turn heard it from someone else.

            I worked in media back then, and we found out about brands through word of mouth and tradeshows. Then we wrote about the stuff we liked. There weren’t people faking to be fans because … well, you couldn’t hide behind an internet name. The guy who owned the brand was in front of you at the tradeshow. The people who liked the stuff were seen walking around the street.

            I don’t fault any of these Kickstarter companies. I think some bad press has been written about them, but possibly out of jealousy. I will say, however, that the ability to astroturf and build a brand from nothing (without having any on-the-ground base) is very easy now with the internet. And I think that’s a shame.

            How do you build a brand? Or how do you get “bloggers to write about you?” I’d like to say: “put out a cool product, slowly build a fan base, expect to have a really, really small following in a few years, and then grow from there. Don’t astroturf, don’t try to get instant success, don’t try to build on hype and buzz. Keep building on a small base, like every other great company, and do it slowly.” But what do I know? I’ve worked a lot with clothing companies, but have never owned one myself.

            It seems some people are trying this Kickstarter, social media, internet-driven technique of building companies. Part of me thinks that this is much like any social movement built on the internet. Flash in the pan stuff that, when push comes to shove, people in that movement find that they have no real support, infrastructure, or base to fall back on (think of all the latest protest movements compared to pre-Internet protests movements). But maybe the stuff will work, and maybe all these Kickstarter companies will be the new Levis. Who knows. I don’t think it’s a bad thing that companies are growing out of Kickstarter. I write for a blog – one that I don’t own, but am proud to be associated with – that has done fundraising on Kickstarter. I think it’s great, cause the guy who owns the blog has kept a serious policy about not allowing advertisers to run our site or influence our content. Getting money from Kickstarter was a way for us to fund some video content that couldn’t have happened otherwise. But the blog has also been built from the ground up, and (I’d like to think) it’s grown because people pass it along through word of mouth. It’s developed slowly.

            Anyway, long story short – just don’t astroturf me. To be honest, I don’t even think you should ask people to promote for you. Just put out cool stuff and hope that people will like it. If people do, they’ll naturally talk about it. You don’t have to fake or force it. This is a slower way of growing a brand, but a more honest one.

          • Guest

            Thanks for your explanation! I got your point.

    • Josey Orr

      Derek,

      I own the brand. I want to apologize to you. I have done most of the emailing myself and I have done it from my work email. However, we do have some friends pitching in to help with outreach and sometimes emails get sent twice. You are right to call us out and I take full responsibility for my team. If I can do anything to set things right with you – you let me know.

      • Young

        just wanted to reiterate that the issue here isn’t necessarily that emails were sent twice but that there was this false perception that these emails were coming from guys who just stumbled across you guys on Rawrdenim and other blogs and wanted to help spread the word. i’ve spoken with a few writers and store owners who received a few of these emails and they’re less annoyed by the multiple emails (in fact, they’re glad that the multiple emails helped point their attention to the fact that something was fishy) and more upset with the emails being misleading and also off putted by the strange language of “glad to see real men still make jeans”. overall this was just a very strange and convoluted marketing strategy….you really cant fake a grassroots approach by spamming people with identical emails pretending to be overzealous fans.

        • dyerandjenkins

          This is pretty embarrassing for us and certainly not something that is reflective of our brand or our ideals, so I’d like to explain exactly what happened:

          A friend of ours who works in marketing offered to help us out with outreach. Naturally, being a very young brand and having no professional marketing experience ourselves, we accepted, and she was very helpful and

          Until now, we had no idea she was also sending out these fake “fan” emails – something we definitely do not approve of. As you said, the language is very strange and clearly not written by someone with knowledge of men’s fashion. Obviously, we wouldn’t have signed off on that. It should be pretty clear too, that neither Josey or myself would ever send emails to the owner of a well known clothing store asking him to write an article about us.

          We made a mistake in putting too much trust in a person and not being clear enough about what kinds of marketing strategies we were okay with. I hope that some of the other business owners in this discussion have maybe made some mistakes of their own in the course of starting their companies and can understand.

          - Paul, Co-Founder Dyer & Jenkins

    • model citizen

      BUSTED! That’s some lame shit right there. The girls response sounds less than sincere too. What a scam, hopefully word will get out and nobody covers these frauds. Funny how they go through the long winded explanation of why their legit despite using kickstarter and then this comes out.

  • FRINGECLASS

    well, If I can add anything good here, I think the clean minimal style is cool, and 95 dollar cone mills jeans is not bad either. I don’t think its fair to write these guys off so soon.

    • model citizen

      I don’t care about their quality or the value of their product. Sending out fake e-mails pretending to be a fan of your own brand is pathetic and shows that this is a brand that isn’t above trying to fool the consumer into thinking that the product is gaining a positive reputation. It’s like dudes who post links to their own music in the comments section on hip hop blogs all like, “Yo check out this dude, reminds me of a cross between Kanye, and Kendrick Lamar.” With all the upstart lines coming out every other day, shit like this just makes it easier to separate the real from the wannabes. Fuck these guys.

      • FRINGECLASS

        I agree, that’s the worst, especially on youtube.

  • James

    We all make mistakes. Would like to see a few bits to judge the quality of finish, design, cut, fabric, etc
    Will keep a look at in case there are future reports on this.