Bluer Denim: Aiming To Arm You With The Perfect Fit

Oregon-based Bluer Denim have introduced themselves to the denim consuming world via this beautifully shot video, pointing out the services it provides which aim to stand above other competing made in the USA brands. The name of the brand comes from the Japanese saying “Bluer Than Indigo,” which means “the student has surpassed the master”.

Jeffrey Todd Shafer, whom also previously founded Agave Denim, and his team aim to take Bluer one step above; exclusively supporting American workers and American textile manufacturing as well as offering a home try-on system for their denim similar to the system made famous by eyewear maker, Warby Parker.

Bluer Denim Stack

Similar to the eyewear company, Bluer will ship the customer any three pairs of jeans for free. After the customer receives them, he/she has 7 days to decide which (if any) fit and colours you would like to keep. Return shipping is also free, and the brand will only charge for what is held onto by the wearer. For selvedge denim fans, the countless forum threads about sizing and measurements is adequate validation for this kind of business model.

Bluer Denim Jawnz

Besides the try-on program, Bluer also offers a “Buy One, Give One” solution for getting rid of old denim. Any time a customer buys a pair of their denim, the company will accept a donated pair of jeans with free shipping. After they receive an item in good condition, they sanitize the pair, donate them to charity, and give the customer a $5 credit usable for their next purchase. While $5 may not seem like much, you can send a few pairs to get a more sizeable discount.

Bluer Denim - Made in America

Transparency is an important point for the brand’s message with all sourcing and materials used for their jeans advertised openly. The denim itself has a range of fits for both men and women in their 12.75 oz. 1776 raw selvedge from the well-known Cone Mills White Oak in North Carolina. The other non-selvedge denim used for the washed offerings is the 12 oz. Tate. To learn a little more about the Bluer brand, check out the video above visit their site.

USA Made

Austin Bryant

Austin is a denim enthusiast that hails from Boston, Massachusetts. He works in the fashion industry and has a passion for all things visual. His photo blog is Men of Charisma and his adventures can be seen through his Instagram: @ausbry

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  • Vinyl Scratch

    12.75 oz may be pretty lightweight, but $128 for a selvedge offering with a home try-on program is not a bad deal at all. Plus, they seem to run discounts and promotions from time to time, so it looks like you could get some pretty decent denim at a very nice price. Color me interested; this seems like a brand to follow.

  • Keane

    After checking out the website and their straight forward policies, I was sold. Ordered a sharp-looking denim jacket from them tonight, pretty much risk-free with a 14-day trial and free returns, if I’m not mistaken.
    I recommend y’all check it out!
    Add the coupon code “BLUER25″ to drop the price of your purchase by $25!

  • Jeff

    I ordered a pair of their super slim’s and am beginning to second guess myself. If this is from the founder of Agave Denim, who’s website has a similar appearance, is Bluer Denim a cheaper, lower-quality line of Agave?

    • Jeffrey Todd Shafer

      Jeff… Don’t doubt yourself. Bluer and Agave are intentionally very different. Bluer is built is for a younger customer. Bluer uses only Cone White Oak denim and is sold exclusively online. Bluer cuts are slimmer and the tailoring details are better in my opinion. The price is lower thanks to the direct model pricing… Same designer but very different brands and very different product. Let me know what you think when you receive them.

  • Austin

    I purchased a size 30 super slim in the 1776 Raw. I am normally a 29, but the 29 was sold out. The waist fit surprisingly, but the legs are not super slim at all unfortunately. They are more of a slightly relaxed straight leg. I took some pictures. I knew what I was getting into with the lower weight, but I wasn’t pleased in the overall construction of the denim. Sad to say, I will be returning these.

  • erelookmind

    Oh big effing deal. ‘Made in the USA’! ‘Cone White Oaks’!

  • Stephen

    Did you ever get the chance to try the jeans out? Seems like a cool idea but I’ve only been able to find one real review of the actual product.