Claiming to have “the world’s most innovative jeans” may be a lofty and ambitious statement, but when positioned alongside Naked & Famous, it seems to make a lot of sense. Since their inception a little over five years ago, the Montreal, Canada denim company has churned out more than 50 models; many of which are nearly unimaginable. If you need a refresher, look to a few their past products, such as the Glow-In-The-Dark and beastly 32 Oz. raw denim.

To showcase N&F‘s extraordinary approach to raw denim, Neon Films just released a short documentary exploring the brand’s vision, collection, and simply put, why they do what they do.

What do you think of the film? Do you think Naked & Famous truly creates “the world’s most innovative jeans”? Let us know your thoughts in the comments below.