Fade Friday – Naked & Famous x Momotaro Collab #2 (2 Years, Many Washes)

Fade Friday - Naked & Famous x Momotaro Collab #2 (2 Years, Many Washes)

Fade Friday – Naked & Famous x Momotaro Collab #2 (2 Years, Many Washes)

What do you get when you combine the artisan craftsmanship that Momotaro is so widely known for with the innovation and fits that have made Naked & Famous a household denim name? The answer is the second exceptional denim collaboration from two industry powerhouses.

It may seem like an odd pair initially. Momotaro is known for it’s old world, traditional craftsmanship and Naked & Famous is hailed for pushing boundaries in the denim industry with such releases as glow-the-dark and scratch and sniff jeans, but the two have turned out an excellent pair of jeans.

For their second collaboration, the parties used a 14 Oz. sanforized Japanese denim fabric that is expected to fade faster than their first collaboration. The denim is 100% cotton and features Momotaro‘s signature pink selvedge line. The jeans are offered in Naked & Famous’ Weird Guy fit and are made at Momotaro‘s studios in Kojima, Japan.

As well, this week’s Fade Friday comes to us from Evan, who works at N&F and has had these jeans for around two years. The jeans initially started out as his everyday pair but eventually made their way into his “beater” rotation while he was working for his father’s carpet cleaning company. These jeans have also seen countless paint jobs and moves, something evident by the paint smears left on them.

It is refreshing to see jeans that were lived in and used as actual “workwear” rather than treated like a museum piece. Also, it’s no surprise that the fades reflect this and possess an even and natural looking aesthetic. The multiple washes have also given the jeans a very light colouring, a stark contrast when compared to the deep indigo that the jeans started out with. The paint marks and other stains only add to the personal character that these jeans have. Though they have been worn heavily, these jeans have a lot of life left in them, whether as an everyday pair or as beaters used only for household chores.


  • Name: Naked & Famous x Momotaro Collaboration #2
  • Denim: 14oz Japanese Sandforized Indigo Selvedge
  • Fit: Weird Guy
  • Length of Wear: 2 years
  • Washes: Many
  • Other Details:
    • Pink Selvedge Line
    • Momotaro Branded Buttons
    • Made in Kojima, Japan
  • Available at Blue Owl Workshop for $265.00.

Photos – Before

Naked & Famous x Momotaro 2 Front/Back

Naked & Famous x Momotaro 2

Naked & Famous x Momotaro 2 Selvedge and Tag

Naked & Famous x Momotaro 2 Presentation

Photos – After

Fit - Naked & Famous x Momotaro Collab #2 (2 Years, Many Washes)

Back - Naked & Famous x Momotaro Collab #2 (2 Years, Many Washes)
Back - Naked & Famous x Momotaro Collab #2 (2 Years, Many Washes)

Darius Lalier

Darius is currently a student living in New York City, attending New York University. Darius has a strong interest in all things raw denim and a specific interest in American manufacturing. Follow him on Instagram and Twitter @dlalier.

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  • Grandier

    no strong contrast fades like what we normally see, but this turns out very nice. i don’t see any repairs done on this pair too, i guess the construction is much better than your average N&F jeans.

    • Kyle Smith

      the construction isnt better, its the fact that he washed them. the fibers get too weak mcdonalds grease, and sweat.

  • BillygoatsGruff312

    No atari or verticals. And a uniform light bluing. I’d like to know my buddy swissjeansfreak’s thoughts on these.

  • Altoclefchris

    These are very nice, such subtle fades

  • CVanDriel

    Nice even fade with subtle visible honeycombs and whiskers. Lovely colour. BTW are those Yuketens?

  • Fons

    Shoes brand-model?

    • CVanDriel

      I think they’re Yuketen Country Ranger’s with a crêpe sole.

      • Fons


  • JB

    Anytime I see “many washes” i hold my breath. Decent product but the shoes are the coolest thing about these pics

  • lzwer

    I’ve got these and find that they have fairly high contrast fades – these must have been washed a lot. And in my experience, the construction isn’t any better or worse than any other N&F pair.

  • Andy_thiti

    not really feeling this fade mannnnn

  • chuckles


  • Kite

    I love these! Very understated fades.
    Plus, I like the fit!

  • Davil

    The finish looks like some preworn LVC’s in a slimmer fit. I’ve never been into wearing my work jeans other than for work. I wouldnt wear oil stained jeans out for a drink, or to a cafe…I wouldnt wear painted, or jeans soiled from a construction sight out that way either. So while I can appreciate the washedout fades, the paint ruines it for me.

    For a pair of straight up beaters work pants these are pretty hot though. The honeycombs alone are impressive washed out or not. Usually my work pants get a lot of small holes in them from snags and what not, so these have held up pretty well after two years.

  • Yvan

    Don’t like this one at all. Looks like a jean from H&M. Especially the white stains which make this pair unwearable in public. But nice fit though.

  • Raw and snug

    What I really like about these jeans is the fit. At last someone who wears his work jeans really snug, looks good!

  • swissjeansfreak

    Nice pants but washed too early. Still much life left in them. Would be great to use them hard for another year without any further washings and they would be ready then for another update on Fade Friday

  • Someguy

    Tbh this sites viewers just like high contrast.

    I like this fade friday edition because it gives a new(traditional way of wearing jeans) insight into raw jeans. Using them NORMALLY like other jeans. This is much appreciated by me along with the other pair of fade fridays used as work jeans (asian guy).

    That being said, I don’t think $265 should be used on work jeans. Even a standard cheap pair of selvege would be more sensible but as always, each to ones own.

    • Grandier

      i completely agree with you.

      as the author stated, we don’t get to see a lot of jeans used as “actual “workwear” rather than treated like a museum piece”. a lot of people goes ballistic when their raw jeans gets soaked in rain, but this guy got a whole bunch of paint drops on his pair -> paints are smelly -> need to wash -> even fades.

      i’m fairly sure it’s equally satisfying as owning a high-contrast fade jeans.

  • terry

    Is this Zimbabwe cotton?!