Fade Friday – Momotaro 0201 Vintage Label (11 Months, 1 Sea Wash)

Momotaro Featured Fade Friday

It’s no secret that we’re pretty big fans of Momotaro. The Japanese denim brand was started in 2006 in Kojima in Okayama, Japan and has been producing top quality, premium selvedge denim ever since. Every pair of Momotaro jeans is meticulously hand crafted in Japan, with exceptional attention to detail, making them durable, long lasting investment pieces that are sure to stand up to the rigors of daily wear.

The Vintage Label is made of a 15.7oz Zimbabwe Cotton denim and is dyed using only pure blue indigo. The result in an exceptionally dark indigo color that yields exceptional fades. This particular model has a fairly straight leg, with very little taper, but still produces excellent fades.

This week’s Fade Friday comes to us from forum user dennyprilendi who has worn the jeans for 11 months with almost daily wear. In that time, he’s put them through one ocean soak and no other washes, resulting in some beautiful fades. The ocean soak appears to have really brought out and highlighted some of the wear, increasing the contrast of the already impressive fades.

Some things to note are the well defined honeycombs on the back of the leg and the knee fades on the front that have some nice whiskering. These jeans are an excellent example of denim that hasn’t necessarily been worn for a long time but still has well defined fades that will only continue to develop as they are worn into the future. We look forward to seeing how they progress.

Check out the original forum here for more information on these jeans as well as pictures of how they have progressed in the 11 months that they have been worn.


  • Name: Momotaro 0201 Vintage Label Jeans
  • Weight: 15.7oz
  • Denim: Unsanforized Raw Indigo Zimbabwe Cotton
  • Length of Wear: 11 Months
  • Number of Washes: 1 Ocean Soak
  • Available at: Blue in Green for $315.00.

Photos – Before

Momotaro Before

Momotaro Before Details

Photos – After

Momotaro 11 Months Front View

Momotaro 11 Months Back View

Momotaro 11 Months Washed Front Details

Darius Lalier

Darius is currently a student living in New York City, attending New York University. Darius has a strong interest in all things raw denim and a specific interest in American manufacturing. Follow him on Instagram and Twitter @dlalier.

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  • TomC

    Arent these the same as the Fade Friday a couple of weeks ago?

    • mf051404

      All the while I thought it was just me having a deja vu 😉 … exactly same honeycombs right?

      • TomC

        lol, yeah man, thought i was loosing it too. Same jeans just a few washes/months earlier

  • Davil

    Same make and model as a few weeks ago, but the these jeans are just as nice. Mirror image fade properties, and it looks like the denim has held up well. Just one has been washed more than the other. Just wonder if they could have found something different to showcase instead of doing the same thing so close together?

    • mf051404

      That’s because it’s the same jeans 😀 ..take a look..the owner is the same (dennyprilendi) the only difference is that this is taken at 11 months, the earlier post at 14 months…

  • Devan Prithipaul

    Heard ocean soak is totally useless, anyone have more information on this?

    • SeaOfBones

      No ocean soak is totally useless for a variety of reasons. One, waves are agitation. It may not be much, but it’s still agitation against the fabric. Also, water and movement lift whatever indigo and grime that can be lifted off your jeans. Also, just the water contracts the fabric. Admittedly, it’s not much, but on SuFu SuDenim there’s a pair of APCs with a before/after picture that show definite change. In my opinion, and ocean soak is in between a cold wash with no agitation and a vigorous cold handwashing. I hope that helps

    • Geo

      In my experience an ocean soak accomplishes nothing more that a regular soak or wash would. The only exception that comes to mind is if the beach has an unusual color sand (ie red or black) and you rub it into the denim. If the denim has already been faded down to the white core of the thread then the color from the sand could stain the white and change the tint of denim. Think of it like how you would imagine N&F dirty fade to come out.

      Also, the salt from an ocean soak is bad for every part of the jeans if not rinsed with fresh water immediately after. It will result in the denim deteriorating faster and the rivets and buttons corroding. If you don’t rinse with fresh water they will smell horrible and you will find sand and seaweed everywhere for days afterward. So its almost like your soaking you jeans twice.

      I found this all out the hard way. I had two pairs of APCs worn for about the same amount of time with the same number of washes. The only difference was that I ocean soaked one pair at around 8 months. The color in each pair looked almost identical after they were retired.

      If you want to ocean soak for the story by all means go ahead. Just be prepared for everyone at the beach to stare at you like you have 2 heads.

  • SeaOfBones

    I love Momotaro fades but imho it’s really the color after the fades that is so beautiful. It’s a bright, crisp nearly metallic blue that has few parallels. Few photos can really depict it. I am not a big knee fade fan, personally. But I also have chicken knees with huge thighs so maybe it’s just that I’m not used to them.

  • CVanDriel

    A lot of attention for Momotaro and Japan Blue lately. Fine by me it’s a great brand.

    • BillygoatsGruff312

      Agreed. Momo’s great. Would like to see another pair of faded IH 25ozers featured as some point.

  • William Harris

    love my momtaros……should have done the ocean soak when they got to big for me

  • gary turnbull

    I guess Dwarfs like raw denim too

    • Same jeans just a few washes/m

      some do, some don’t. whats with the hate?

    • grundlepaste

      Better than tall assholes