Paleo Denim – One Man Brands

Paleo Denim

For the last decade, there has been a growing focus on buying locally made products. With that, many cities are seeing the increase of local breweries, coffee roasters, food manufacturers, and other businesses that are operating on a smaller scale. It’s only natural, with such a push towards smaller scale local businesses, that denim brands also are emerging within their communities and producing jeans that not only reflect the people behind the brand but also the environment surrounding them.

Paleo Denim Closeups

Paleo Denim is a brand coming from Austin, TX, a city less known for clothing brands and more for its music festivals, food, and eclectic culture. Richard Cole, the owner and operator, began making jeans as a response to his frustration with denim brands that seemed to put little value into creating jeans that would age well.

The name comes from Cole’s early experiences hunting for fossils with his father and remembering the wear and tear that would occur on his clothes after spending hours digging and searching among the rocks. Combining these memories with the desire to create goods that are locally sourced has allowed Paleo Denim to grow to the point where it’s no longer a hobby project and has become ready for full production.

Paleo Denim Fits

Straight Cut, Slim, Slim Straight

The core offerings of Paleo Denim are obviously the jeans which come in 3 different fits: slim, slim straight, and straight. For the initial run, Paleo Denim has several fabrics available. The first two fabrics, a 12 oz Kaihara selvedge denim and a 14 oz Cone Mills selvedge denim, are familiar fabrics that we’ve seen before in other brands but the third fabric is a 13.75 oz non-selvedge Texan SAFEDenim  making its first appearance in a widely available jean.

SAFEDenim, which stands for Sustainable, American, and Friendly to the Environment, is grown by the Plains Cotton Cooperative Association just 6 hours from Austin in Littlefield, TX. What sets it apart from other denim is the sustainable way the cotton and fabrics are produced, a method which uses 50% less water and 50% less pesticides. The denim itself is a ringspun, slightly slubby denim with a softer hand that will feel different to what we’re used to with most raw denim.

Paleo Denim Fabrics

Fabrics offered by Paleo Denim

It’s this extra effort to not only make the jeans in Texas but also to source as many materials and fabrics as possible from Texas that solidifies Paleo Denim as a truly local brand that embodies the culture and people surrounding it.

Paleo Denim Fades

New pair vs 5 year old pair

As the brand begins to grow out of its small workshop and requires more machines and space, Cole has turned to Kickstarter to help facilitate the growth. Visit the website and blog to learn more about the denim and other products they’ll be offering and see behind the scenes photos. Be sure to watch the video below as well and hop over to Paleo Denim‘s Kickstarter to support him.

Young Lee

Young Lee

Young is a self proclaimed taco and denim enthusiast who plays in the San Francisco bands, The Soonest , and Theres Talk. He regularly posts pictures relating to denim and menswear on Tumblr, Liverpool and Main and Instagram, Young of The Soonest.

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  • Kyle

    The fits look nice and the Texas denim is interesting. As a Texas native, the idea of being able to potentially get jeans made in my home state is pretty appealing. Some of the nicest fades I’ve ever seen have come from Samurai’s S0500XX denim, which is also made with Texas cotton. Of course this’ll have a different weave and dye, but I’m interested in seeing how it turns out.

  • Johnson Benjamin

    I really like the first paragraph. It sums up the scene of today rather simply. I really like the idea of an area having its own local coffes, veges, brew, jeans, and etc. I think that is really cool.
    Also, to be honest, these jeans would not stand out in other markets. Of course, that is not what they are doing. They look clean and sharp, but so do a lot of other brands. ( I mean, there are only so many ways to make jeans)
    I am sure there is plenty of business to keep him busy in his market. Glad to read the brand is growing and needing expansion.

  • Johnson Benjamin

    After watching the video…

    I applaud him on his construction. All single needle, a bit more time consuming. The construction quality looks great.

  • FACSman

    Impressive; look forward to getting a pair.

  • JC

    I’m really excited that Texas is slowly coming onto the denim scene. We are also doing it in Houston, but our operation is a bit different at Julius and Caesar jeans. I also agree with Mr. Benjamin, it’s hard to stand out with so many other great jeans out there, but I hope it goes well for him.

  • alwaysright

    Yeh this is pretty good.