retaW – Denim Fragrance

retaW Mood Denim Spray Bottle

Lets face it, we all want to look good – that’s why we spend massive amounts of money to get ourselves in pairs of denim we find attractive. Anything from Naked & Famous to Flat Head is going to set us back a pretty penny, so why not spend a little extra to keep your pair fresh and clean? We often encounter the issue of smell with our jeans as we wear them day-in and day-out to get the most aesthetically pleasing fades, an issue that happily is beginning to be solved.

One top-rated solution is retaW. Founded by Hiroshi Fujiwara and Murakami,  retaW’s – Mood* offers a unique fragrance specifically designed for denim. This liquid spray-on is an antibacterial mist designed to eliminate odors from your musty sweaty denim. Unlike febreze, this spray kills the bacteria instead of just hiding it. As an added bonus, retaW leaves the sprayed denim material with a fresh, crisp minty scent.

retaW Mood Denim Spray Bottle

Offered at a slightly pricey 24.00 USD retaW’s Mood* will deffinately be a upgrade to any home remedy you might currently have. If you have enough bills to drop on a pair of jeans, you should have enough to keep them smelling fresh and clean. Now you can wear your denim daily without worrying about what the person standing next to you on the bus is thinking you smell like.

You can buy your way to freshness at Hypebeast for $24.00

retaW Mood Denim Spray Bottle

Alexander Ramos

Based in Los Angeles, Alex spends his time studying management at California State University, Northridge. He also interns for HVW8 art gallery during his spare time. Brands that he enjoys consist of Edwin jeans, Iron Heart, Levis and Momotaro.

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  • David

    This is water spelled backwards…clever

    • Chris

      Or very offputting however you like to look at it :p

      • Filthy Fresh

        Indeed, who’d spend 24 bucks on a little can of water :p. Nice little article, but I’d rather see a review. How good is it really?

        • Chris

          I’d almost thing it was an April’s fools joke – the can looks so poorly branded… :)

  • poscogrubb

    Tearrible speling misteaks inn ths articull.

  • kai

    Is this the start of a new marketing trend unless we buy this product we are not true “denimheads” come on !! Does anybody know the ingredients of this bottle other than WATER

    • BillygoatsGruff312

      Its 24 dollar fabreeze spelled backwards.

  • Devan Prithipaul

    I could really appreciate an ingredient list for this and that white and black spray. This seems kind of like snake oil/repackaged febreze which also claims to kill odor causing bacteria (thanks commercials)

    • Chris

      Thought I’d be helpful and tell you what is in denim refresh (Mr Black) as I have some. Ingredients are: ‘Natural and biodegradable ingredients’ well that’s useful!

    • phew

      what are you? ministry of health and ingredients?

  • Preston Wells

    you could just ya know… wash your jeans

    • nickb

      stfu -____-

    • Johnson Benjamin

      Ha.. oh my, forbid that. We do not wash jeans here.

    • violetliquid

      You’re not from around here are you….

  • Burt Batman

    One of the worst articles ever on this site.

  • Richalicious

    there are going to be people that buy this but surely if they’ve invested in a pair of raw denim then they’ll have done some research….. put them in the freezer and save yourself 24 bucks !!!

  • szfofa

    And if Fabreeze isnt your thing, I’m sure one could go to Whole Foods or similar market and get the organic version.

  • Kyle Smith

    target brand anti bacterial spray. its 1.99. it smells like fresh linen.

  • trehsu

    Too much. Ferbreez is fine

  • Jon Branden

    Nature’s Miracle from any pet store is an enzyme cleaner that is totally eco-friendly and a lot cheaper. I use it on gym clothes and my camping equipment, and it’s bar none the best option for body odors.

  • goldushapple

    Money grubber type of item.