Denham Flagship Store Opening in Amsterdam, Netherlands

Front view of the store (left); mens section (right)

Front view of the store (left); mens section (right)

Dutch denim brand Denham Jeans have recently expanded their means of offering their wares to the world by opening a new Denham flagship store in Amsterdam this May. Located at Hobbemastraat 8 near the famous P.C. Hooftstraat shopping area in Amsterdam, this store becomes the 3rd Denham shop in the city.

Custom jeans service (left); sake bar in-store (right)

Custom jeans service (left); sake bar in-store (right)

This shop has become the flagship store of the brand, showcasing the entire Denham collection throughout the three-story building. The basement is dedicated to the gentlemen’s wares, the first floor includes only the ladies collection and the ground floor presents a mix of garment and accessories. Most important here though is the inclusion of Private Wardrobe, an exclusive concept. In this area shoppers have access to limited and unique Denham products not offered in  any other part of the world.

First floor, women collection

First floor, women collection

Every detail of the store has been meticulously designed to fit the brand concept as Jason Denham and his creative team left nothing to chance in offering the customer a uniquely Denham shopping experience.

Ground floor impression

Ground floor impression

Limited pieces at the Private Wardrobe (left), customer service convenience (right)

Limited pieces at the Private Wardrobe (left), customer service convenience (right)

Paul Travi

Paul Travi

Paul's first experience with raw denim was at the age of 10 when his parents purchased him a pair of raw Lee Jeans. After many years, he found the very same pair of jeans in the U.S. and since then his interest in denim became a passion. Now based in Holland, Paul is constantly researching and experimenting with the amazing fabric.

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