Introducing Brave Star Selvage
These days selvedge and raw denim have moved away from the shadows in which they hid and have emerged into fashion’s spotlight. A quick walk through any clothing store will most likely find some kind of raw and/or selvedge denim that range in quality, price, and availability.
As more brands and stores pick up and offer raw denim, there are several companies rethinking the traditional idea of creating a range of products and styles, pitching to retailers, and selling it through brick and mortar retail locations.
Mik and Maria Serfonatine, founders of Brave Star Selvage, have a long history creating denim products over the last 10-15 years. They’ve noticed that far too often, there are customers who appreciate quality made products but are unable to afford to pay $200+ for jeans and end up settling for a product that is cheaper but drastically reduced in quality.
With these customers in mind, they sought a way to offer high quality jeans but at a price that is more generally accessible. Much like San Francisco brand Gustin, who offer their jeans to customers directly online and eliminating the costs associated with selling at retail locations, Brave Star Selvage has found a way to utilize the internet to lower the price while still maintaining a high quality in their jeans.
The brand is still in the beginning phase but even in this initial point they’re offering four different cuts and several types of fabric. As they grow, they will be offering even more options and essentially giving the customer the ability to choose not only the cut and fabric, but also details details such as thread color, leather patch, and color of the star pocket detail.
Their core fabric is a 13 Oz. sanforized red line Cone Mills denim that will always be available and they’ll also be cycling through other types of American and Japanese fabrics in limited quantities. All their products are made in their warehouse in LA by a dedicated team they’ve put together.
As far as the actual quality of the jean, I had a chance to see a sample one of their jeans they will be offering soon. This particular jean was a slim taper fit made from a 15.5 Oz. Cone Mills fabric. While there are a few details that are missing on the sample that will on the final product such as heavy pocket bags and a branded top button, it is a solid jean.
Cleanly cut and stitched, it features a larger coin pocket with selvedge detailing that can actually fit an iPhone as well as a chain stitch hem, a branded leather patch, and a distinguishing star on the right back pocket.
As these details can all be customized in the future, those who always wanted to have more control over the details on their jeans will finally be able to do so without burning a large hole in their wallets. Unfortunately, the sample was not in my size so I was not able to provide any fit pictures but their website does offer fit pics as well as measurements and comparisons to more popular Levi’s cuts for reference.
Though we’re unfortunately one day too late in sharing news of their Kickstarter campaign, the goods new is that they have reached their goal of $20,000. Hop over to their website if you’d like to sign up for Brave Star Selvage‘s launch; otherwise check out their blog and the video below to learn more about their fabrics, cuts, measurements, and more.