When it comes to finding great, quality raw denim in unexpected places, South East Asia may just take the cake. Given heavy dry denim isn’t at the forefront of most’s “What I Wear Today” when temperatures begin to climb, we’re starting to see some budding brands produce superb denim in a region where the average daily temperature is 80°F - 85°F (25°C – 30°C) and humidity levels at least 75%. Although we’ve yet to uncover all of these brands, a handful that we’ve encountered thus far include Akaime, Elhaus, Old Blue Co., Bluesville, and of course, Cheese Denim.
Just over three years old, Cheese Denim seems to progressing consistently; iterating on their models every 6-8 months with combinations of different weights, materials, and detailing (e.g. patches, selvedge color, back pocket patterns, etc.). Indeed the Malaysia-based label has implemented some thoughtful and peculiar modifications on each pair, but one department that has been somewhat of a mystery is the denim’s fading capability.
Thus, when one of Cheese‘s team members, Chie, sent over these progression shots of a pair of SF-003JK, it was a complete no-brainer to share on Fade Friday. Little is known as to what what this pair has specifically been through, but we do know they’ve been worn daily for just six months and treated to four soaks and one wash.
What we find especially appealing about them is the fade progression around the thighs and front whiskers; likely a result of the number of soaks in a short period of time (and of course, heavy daily wear).
- Name: Cheese Denim SF-003JK
- Weight: 14 Oz.
- Fit: Slim Tapered
- Length of Wear: Approximately 6 months
- Number of Washes: 1 wash, 4 soaks
- Other Details:
- 100% cotton
- Sanforized Japanese selvedge denim, Kaihara Mil
Photos – Before
Photos – After