Ruell And Ray – “One Of A Kind…Forever”

Ashely James wanted to build a brand based on hard work and a world in which family meant everything, so she took inspiration from two men he knew shared such a philosophy – her grandfather and great grandfather – and thus began the aptly named Ruell and Ray.

Ruell & Ray has built their brand based on a devotion to local and quality-driven manufacturing which allows their owners to sit comfortably with a great pair of jeans and pride in supporting American made goods.

Ruell and Ray

The idea behind Ruell and Ray is basically one of providing individuality by resurrecting “deadstock” materials from around the globe and putting them together in America. These are handmade jeans constructed from rare denims which without intervention would never again have seen wear again. Ruell and Ray have summed themselves up conveniently with their motto, “One of a kind… Forever.”

Ruell and Ray

As a result of their philosophy, Ruell and Ray tend to produce a wide selection of weights and fits, as what they do depends a great deal on what particular denim they’ve got their hands on.

One thing that stays constant is the thread, buttons, leather and labor which is permanently sourced right in James’ backyard in America. She actually puts a number of finishing touches on herself, including branding patches, stamping pockets, stamping sizes/numbers and styles and finally inspecting each pair before they get near the consumer.

Deadstock Denim - Ruell and Ray

They’re currently making their way around the states, and a full retailers list can be seen on their Facebook page. We’re currently anticipating their website opening up, but for now keep abreast of their latest styles and stocks on their Twitter feed.


Based in Vancouver, BC, Canada, Connor grew an interest in raw denim thanks to the process, maturation, patience and craft that goes into each individual pair. He also writes at REPOSITORY which he started alongside Rawr founder Nick Coe.

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  • Devan Prithipaul

    Really cool denim brand, i can see it being a big thing one day! though i really would like an online store as i live in canada, i can understand that this brand in particular would not really work well in an online environment. cool denim, if the fit is right id definitely get a pair. cool article. thanks.

    • Jun

      Who stays in Canada anyway???!!!!

      • Devan Prithipaul

        i LOVE Canada!!!!! but yeah, im probably going to move out when im 18.

  • ar

    Anyone know what boots are in the last picture?

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