Since making his first garments at the age of seventeen, Donovan Love has amasses thirty years of experience in the fashion industry and recently embarked on a global quest of learning and working on his own clothes – Love Denim.
Love has a unique outlook into the denim market – he claims to be uninterested in being liked by those denim heads who know each design and mill Levi’s have used, he’d rather not use the most obscure Japanese fabrics for effect, and he couldn’t be bothered by joining the fashion movements of the day. What Love does care for is creating a label with a philosophy that leaves a real legacy in a specific niche industry.
This is where Love‘s newest project, Love Denim, comes into play. Love has been aiming to put together a denim line eschewing some of the philosophies he hates and taking in those that he identifies with. His goal: to make a product in the UK at the highest standards of craftsmanship with the best fabrics he can find from around the world. No item goes into production without Love‘s hands on it from pattern drawing to sample sewing.
Already established within his shop on Birmingham’s Stephenson Street, Love Fashion Retailers, Love now has his eye on the big picture. His lofty plans aim for global fashion and denim domination, something he states often while referring to himself as the modern-day renaissance man.
At the end of the day, his idea of artisan product at a demoratic price is sound and his forays into raw denim will be worth looking out for. As the creator strongly words, “we came into existence to make an artistic difference; love us or hate us you can’t ignore us.”