Civilianaire Grand Opening – Melrose Avenue, Los Angeles

Civilianaire Opening - Melrose, Los Angeles

Civilianaire Opening – Melrose, Los Angeles

Up and coming denim label Civilianaire hosted the grand opening of it’s latest and sixth store on Melrose Avenue in Los Angeles last Saturday. The Southern California-based brand has been expanding rapidly since it’s launch in 2009 by Gene Montesano and Barry Perlman, the duo behind Lucky Brand and Jean Shop.

Civilainaire Melrose Store

Civilianaire‘s line centers around selvedge raw denim woven in Japan and assembled at their factory in Vernon, California. Their jeans come in Regular, Slim, and Super Slim cuts for men (all available in 10oz, 13.5oz, and 16oz sanforized weights)  and in a Super Slim Stretch option for women.

Civilianaire‘s are defined by detail-oriented touches like mustard-herringbone pockets, yellow line selvedge ID, natural twill waist band, zip fly, a subtle back pocket design, and a label tab proclaiming “Enjoy!” on the chain-stitched hem. Retail Director Erik Schnakenberg, who’s been with the company since it’s inception, was there sporting what he said was probably the oldest pair of Civilianaire‘s in existence. They fade pretty well after three years.

Civilianaire Denim

Civilianaire Pocket Bag

Erik explained that their unique twist on raw jeans was the color variety. Civilianaire‘s cuts come in the standard indigo as well as light blue, tropical blue, baby blue, Jake and Elwood Blue, gray, olive, and burgundy.

Civilianaire Store

Beyond the jeans, Civilianaire has a full line of tees, button ups, and jackets as well. The label, however, eschews typical seasonal rollouts in favor of year-round basics–chalk that up to the LA weather.

This opening was just one of many for Gene and Barry’s brand, their agressive expansion will soon see stores in Carmel and New York City. So if Civilianaire isn’t currently in your area, just wait, it probably will be soon.


Regular cut in selvedge black canvas

Regular cut in selvedge black canvas

Civilianaire's women's line

Civilianaire’s women’s line

The women's Slim Stretch faded for one year

The women’s Slim Stretch faded for one year

Civilianaire Denim


Civilianaire Harrington

Civilianaire Harrington

Civilianaire Tote Bag

David Shuck

David is the Managing Editor of Rawr Denim. He currently resides in Denver, Colorado.

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  • Dylan

    Hi David,

    All of our Raw Denim is un-sanforized. Thanks for the fantastic article/photography, and right on the front page too!


  • MDNE

    bring on the underground brands!! viva la revolucion!! :)

  • Rexzors

    Wow, great article, just bought 3 things from Elhaus, anxious to see how it holds up. Gotta be about 5 times i’ve seen something here on rawrdenim and then go buy it. Thanks for the hard work guys.

  • SirReal

    Great idea for a series! So stoked for the upcoming articles.

  • Nezar Ibrahim

    Great article, nice to see Indonesia’s local products being complimented.

  • Vinyl Scratch

    Now THIS is the Rawr Denim we all know and love. =)

  • Rick

    Maine St. looks sweet. I just emailed a request for the Painter shoes.

  • jj

    feeling those coin pockets..

  • DefeatedandGifted

    I’m so glad you’re doing this series. I’m from Australia, and until I was in Indonesia, had no idea of the denimhead scene or the quality of products. Overall, Indonesian denim is of such high quality, and incredible value for money.

  • Kelly

    good article

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