Tenue de Nîmes’ Haarlemmerstraat Store Opening – Raw Denim Event

Tenue de Nîmes' Haarlemmerstraat Store Opening - Raw Denim Event

Tenue de Nîmes’ Haarlemmerstraat Store Opening – Raw Denim Event

The boys from Tenue de Nîmes have done it again. They don’t stop on their journey to make denim even more popular than it is already. And what better to achieve their goal than to launch a new store – a bigger and more comprehensive Tenue de Nîmes. As we covered previously, the new store features a two-and-a-half story, 300 sq. meter exhibition space, based in a monumental building in the busy Haarlemmerstraat in Amsterdam.

The interior is clearly focused on vintage products, heritage and memorabilia. They stock here a big range of brands like RRL, Naked & Famous, Nigel Cabourn, Indigofera, LVC, Acne, and more mixed in with beat up vintage 60’s, 70’s and 80’s pairs of jeans and denim jackets, dead-stock toys, rare magazines, WWII K-1 special editions Dockers, and a ton of other vintage pieces from around the world.

Rene and Menno took advantage of such a great space and dedicated a generous area for women, with a extensive selection of jeans specifically for ladies. Their philosophy is that denim is just for everybody, simple as that. On top of their clothing, Tenue de Nîmes is now offering a selection of Herman Miller and Eames furniture. All of this creates a fantastic experience for both consumers and lovers of vintage Americana.

Below are some photos from the grand opening event. If you’re interested in visiting the new store, they can be found at:

Tenue de Nîmes
Haarlemmerstraat 92-94
1016 TX Amsterdam
Netherlands.

Tenue de Nîmes' Haarlemmerstraat Store Opening - Raw Denim Event

Tenue de Nîmes' Haarlemmerstraat Store Opening - Raw Denim Event

Tenue de Nîmes' Haarlemmerstraat Store Opening - Raw Denim Event

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Paul Travi

Paul Travi

Paul's first experience with raw denim was at the age of 10 when his parents purchased him a pair of raw Lee Jeans. After many years, he found the very same pair of jeans in the U.S. and since then his interest in denim became a passion. Now based in Holland, Paul is constantly researching and experimenting with the amazing fabric.

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  • Arie van den Berg

    Wonderful shop and what a surprise: an old Wrangler of mine from the 60´s is exposed in the framework on the wall.