Phable Jeans – Initial Thoughts On The New Australian Raw Denim

New Raw Denim From Australia - Initial Thoughts On Phable Jeans

New Raw Denim From Australia – Initial Thoughts On Phable Jeans

“All jeans tell a story.” – That’s the credo for Phable, an up-and-coming label coming out of Australia. Created by Luke Hammonds and Brody Davison, Phable is an interesting mash-up of styles.

On one hand, Phable appears to be doing their best to stay true to denim’s roots. Using Japanese selvedge denim, the brand offers two cleanly-styled, classic cuts that pay homage to their roots (for instance, the cowboy-inspired styling on their bootcut pair) and are made on vintage machinery including the denim-geek certified Union Special machines.

Furthermore, the brand’s site features a host of accurate information about denim, including a sizeable glossary (similar to our Dictionary), as well as washing guides and other useful tidbits.

On the flip side, Phable seems to be aiming at the street-wear scene, taking styling and artistic cues from designer brands in the same vein as Jack & Jones or Superdry. On top of this, the mission statement of Phable sounds familiar to anyone who’s followed the increased popularity of raw denim over the past few years. That’s not a bad thing, per se, it’s just very familiar.

It’s an odd combination that gives an equally odd sense of misdirection. One can’t help but feel that Luke and Brody are honest-meaning guys that know their stuff, but that they’re using selling points that most people in their target market won’t care about.

But enough about that, and onto the denim itself! As mentioned above, Phable offers two cuts at present: The Tomahawk (Straight) and The Revolver (Boot-Cut). Both are serialized in a run of 600 pairs for each fit, and are presented in custom cigar boxes.

The Tomahawk is a classic, yet versatile straight fit with a mid-rise.

Details

  • Name: Phable Tomahawk
  • Weight: 12.5 oz.
  • Fit: Mid-rise, Straight fit
  • Denim: Sanforized, 100% Cotton Japanese Selvedge Raw Denim from Kurabo Mills
  • Price: $305 AUD
  • Other Details:
    • Selvedge design on back pockets
    • Yoke-in-yoke design
    • Individually-serialized, hand-branded leather patch
    • Hardware hand-pressed in Italy
    • Chain-stitched pocket bags with “Tomahawk” print
    • Hand made in Australia

Photos

New Raw Denim From Australia - Initial Thoughts On Phable Jeans

Images courtesy of Phable

New Raw Denim From Australia - Initial Thoughts On Phable Jeans

New Raw Denim From Australia - Initial Thoughts On Phable Jeans

New Raw Denim From Australia - Initial Thoughts On Phable Jeans

New Raw Denim From Australia - Initial Thoughts On Phable Jeans

New Raw Denim From Australia - Initial Thoughts On Phable Jeans

New Raw Denim From Australia - Initial Thoughts On Phable Jeans

The Revolver is a slim boot-cut jean that features a modern take on the jeans worn by cowboys back in the day, featuring deep back pockets and a mini bullet belt featuring loops for 6 bullets on the rear of the waistband.

Details

  • Name: Phable Revolver
  • Weight: 14 oz.
  • Fit: Medium-High rise, Boot-cut leg
  • Denim: Sanforized, 100% Cotton Japanese Selvedge Raw Denim from Kurabo Mills
  • Price: $315AUD
  • Other Details:
    • “Candy Cane” selvedge ID
    • Selvedge design on back pockets
    • Mini bullet belt built into waistband
    • Oversized coin pocket to fit smartphone
    • Individually-serialized, hand-branded leather patch
    • Hardware hand-pressed in Italy
    • Chain-stitched pocket bags with “Revolver” print
    • Hand made in Australia

Photos

 New Raw Denim From Australia - Initial Thoughts On Phable Jeans
New Raw Denim From Australia - Initial Thoughts On Phable Jeans
New Raw Denim From Australia - Initial Thoughts On Phable Jeans
New Raw Denim From Australia - Initial Thoughts On Phable Jeans
New Raw Denim From Australia - Initial Thoughts On Phable Jeans
New Raw Denim From Australia - Initial Thoughts On Phable Jeans
New Raw Denim From Australia - Initial Thoughts On Phable Jeans
New Raw Denim From Australia - Initial Thoughts On Phable Jeans
New Raw Denim From Australia - Initial Thoughts On Phable Jeans
New Raw Denim From Australia - Initial Thoughts On Phable Jeans

Sean

An enthusiast for all things denim, vintage and manly; speaker of Japanese; Rawr Denim's Managing Editor. When he's not being a grammar-nazi, he can be found finishing his degree in East-Asian Studies.

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  • Grazfather x

    Don’t like the cuts at all.

    Also, why is a dude sticking his hand in that other dude’s pocket/on his ass?

    • jon

      there is no guy sticking their hand in some other guys pants.

      Anyways, not a huge fan of cut or details

      • Grazfather x

        Last picture? That’s a left hand.

        • BillygoatsGruff312

          That’s the woman with the great gams. All the women in the pictures are reaching for the men’s pockets. Sadly, no money will be found since these johns spent all their dough paying three to four times what these jeans are really worth.

  • Kelly

    i did not see any special thing, use Japanese fabric, most of non Japanese co. will use it ,it ‘s nothing special. if use Australia fabric maybe attract more attention. the price is pretty high.

  • http://www.facebook.com/profile.php?id=100003326974874 Kyle Brooks Robinson

    I like some of the details, like the selvage back pocket. I think they’re touching on an interesting idea here, a more western-inspired contemporary jean. Everything is so Levis-derivative that a brand with a Lee-style curved pockets, a Wrangler-esque patch, and a western flavor would really be quite different. I’m ready for this “workwear” trend to die and be replaced by cowboy boots and western shirts, ranch jackets, bandanas, vests, and so on. Nobody really seems to be making stuff in this vein (except for Flat Head, who, let’s face it, make pretty much every vintage style out there.)

    • http://www.facebook.com/altoclefchris Chris Reilly

      Mister Freedom, maybe.

  • mineD

    I think they look good I like the selvedge back pocket.
    I don’t think it’s the cuts that are the problem someone has streched the the photos I think.
    And I’m pretty sure you can see the girl who’s hand it is wearing a dress if you actually look at it and the picture above.

  • jus schilling

    this is pretty australian.. i dont like that they need to hop on a gimmick and put “all jeans tell a story” on their patch neither.. i hope everybody buys these..

  • BillygoatsGruff312

    The jeans are fugly. The ads scream “douchebag essentials”.

  • alwaysright

    pahaha exposed selvage screams look at me!