3×1 Denim Solution – Raw Denim Detergent

3x1 Denim Solution

3×1 Denim Solution

In the past, we’ve covered lots of different methods for taking care of your raw denim, from cleaning to repairing, as well as a number of wash strategies like the classic soak, the famous freezing technique, and the salt water wash. Obviously there’s no one “correct” way to wash your denim, but here’s a way to spice up the classic soak – slipping in a little of denim manufacturer 3×1‘s Denim Solution.

The 3×1 Denim Solution is the very same solution that the folks from 3×1 use at their NYC atelier when processing their own denim with their ‘Wet x 1’ process. It’s a mild castile soap, much like that which has been used to wash clothes for the last century.

Admittedly, the only real perk here is that it’s designed to go easier on your denim than standard detergents, but we do trust the 3×1 team so perhaps it doesn’t smell as flowery as your average soap, or it contains a secret and magical ingredient that will somehow give you the best fades of all time (which, if that’s the case, they should charge a whole lot more).

All told, it’s competitive when compared with the price of A.P.C. x Aesop Fine Fabric Care and it can be purchased outside of Japan, so if you’re in the market for a denim soap being sold by a denim company, maybe give this one a shot!


  • Name: 3×1 Denim Solution
  • Volume: 8 oz
  • Cost: Approx. $22.00


  1. Draw a shallow bathtub of lukewarm water
  2. Add in 3×1 Denim Solution (1:30 Concentration) 
  3. Lay raw denim in tub, inside out
  4. Shake lightly to remove any dirt
  5. Over the next 30-45 minutes, hand agitate the water at will, and if need be, scrub a little on any spots
  6. Rinse with cold water
  7. Leave to sit on a dark towel for around 15 minutes
  8. Hang dry


Based in Vancouver, BC, Canada, Connor grew an interest in raw denim thanks to the process, maturation, patience and craft that goes into each individual pair. He also writes at REPOSITORY which he started alongside Rawr founder Nick Coe.

More Posts - Website - Twitter

  • oilpit

    It makes me laugh because I know there are tons of people out there (like me) that think this is totally stupid, and a huge waste of money, but will still buy it on the off chance that it actually is better than regular detergent…

    • http://www.gilt.com/invite/tman916 Thomas

      Who spends the kinda money we spend on denim then turns around and complains about soap being too expensive?

  • Brandon Bubar

    Or just grab the Dr Bronners soap from the shower and use that? It’s just pure castile soap too (and cheaper)

  • Kenny

    I wasn’t aware that $22 was expensive compared to spending $200+ on jeans

  • Homogeneity

    It beats $75 Sugar Cane soap, hopefully?

  • K McCoy

    I wonder about the term “mild Castile soap” … as opposed to harsh Castile soap? I understand that Castile soap has a ph of @ 8.9 (remember neutral is @ 7.0). Hardly a denim eater by any means. Dunno’ about spending $30.00 and shipping from Japan for 8oz. of denim cleaner. I also don’t use ten dollar bills to wipe my ass because it’s sooooo precious either. n