Rag & Bone Opens in London

Rag & Bone's New London Store

Rag & Bone’s New London Store (Photo Courtesy of Rag & Bone)

On July 26, the American label Rag & Bone opened their new shop in London. Located at 13/14 Sloane Square, the two-floor store is in one of London’s most fashionable shopping districts.

Rag & Bone's New London Store

The store features a reclaimed wrought-iron staircase that used to be part of a railway platform. (Photo Courtesy of Rag & Bone)

By selecting a place with wrought iron railings and exposed brick, founders Marcus Wainright and David Neville matched the store’s interior perfectly with their brand’s aesthetic.

Rag & Bone's New London Store

The men’s section is on the second floor. (Photo Courtesy of Rag & Bone)

Co-founders David and Marcus are native Londoners and are excited to be back in their home city to open this new flagship store just in time for the Olympics.

Founded in New York in 2002, Rag & Bone is known for their lines of clothing for both men and women, including U.S.-crafted jeans made of Japanese selvage denim.

Rag & Bone's New London Store

Matthew Neidich

Matt is the founder of Wefty + Mash, a blog focused on the appreciation of high-quality, small-scale production of men's clothing and other items. As a proponent of the Slow Fashion, Matt believes that most of the best results come with patience. He lives in Portland, Ore., where he enjoys cooking, walking, camping and biking.

More Posts - Website - Twitter - Facebook - LinkedIn - Pinterest - Google Plus - Yelp - Reddit

  • Matt

    What’s the point of this article? Is this just an unpaid advertisement for the store?

  • Matt

    What’s the point of this, i guess article? Why not just sell them ad space if all you’re going to do is say a store has opened in london?

  • wead

    wtf so what does that have to do with raw denim?

    • http://about.me/mneidich Matthew Neidich

      For years, rag & bone has been making raw denim, including several out of Japanese selvage denim. By opening the London store, they are extending their presence to Europe.