Modefabriek 2012′s Blueprint – Raw Denim Event

Modefabriek 2012's Blueprint - Raw Denim Event

Modefabriek 2012′s Blueprint – Raw Denim Event

Over the course of July 22nd-23rd, denimheads, fashionistas and goodie bag hunters enjoyed Blueprint, an exhibition space inside the Modefabriek, the ultimate fashion trend show in Amsterdam.

Blueprint is a trade-show for high-end quality denim and streetwear, where small denim brands like the Belgic Eat Dust, the Pike Brothers from Germany and Dutch brand Benzak Denim Developers have a chance to blend with well-established ones like Wrangler, Lee and Nudie Jeans. Everything denim related contained inside an environment of fellowship and camaraderie.

Modefabriek 2012's Blueprint - Raw Denim Event

Modefabriek 2012's Blueprint - Raw Denim Event

Modefabriek 2012's Blueprint - Raw Denim Event

Some other exhibitors were present, like the city local fashion matchmaker HTNK with their well known Onedayshop Indigo Edition. They gave visitors the oportunity to  purchase from the lastest collections of reputable denim and streetwear brands.

Also people like the remarkable Dutch blogger Wouter Munnichs  from the Long-John blog, with his Worn-Out Projects and the innovative House of Denim.

Modefabriek 2012's Blueprint - Raw Denim Event

Modefabriek 2012's Blueprint - Raw Denim Event

Modefabriek 2012's Blueprint - Raw Denim Event

At this gathering it was easy to run into a certain SuperFuture moderator wearing Mister Freedom’s, share a beer with your favorite jeans-maker or just learn from a vintage biker how to recognise selvedge denim. All of this as you were discovering various products, getting goodie bags from retailers or just having a snack offered by the enthusiastic staff.

You could just cruise between the booth of Lee Jeans Archive +101 and the denim corner that K.O.I. prepared, talk with a Red Wing ambassador and maybe anchor for a moment to purchase a BDD denim boxer short collab, with rivets included!

There was enough denim, indigo and jeans to go around twice. Added with the 2013 new collections from  mainstream brands, it made for a party that could easily last longer than two days.

Modefabriek 2012's Blueprint - Raw Denim Event

Modefabriek 2012's Blueprint - Raw Denim Event

Modefabriek 2012's Blueprint - Raw Denim Event

Paul Travi

Paul Travi

Paul's first experience with raw denim was at the age of 10 when his parents purchased him a pair of raw Lee Jeans. After many years, he found the very same pair of jeans in the U.S. and since then his interest in denim became a passion. Now based in Holland, Paul is constantly researching and experimenting with the amazing fabric.

More Posts - Website

Previous Post
Next Post