Cheese Denim – Malaysian Raw Jeans

Cheese Denim - Malaysian Raw Jeans

Cheese Denim – Malaysian Raw Jeans

When the dog days of summer hit, even the most ardent of denimheads shed their raws to avoid the sweaty, sticky mess heavyweight denim can become in hotter temperatures. Not quite so in Malaysia.

With an average annual temperature of 80.7 degrees Fahrenheit and a humidity level often over 75%, the South Pacific nation seems an unlikely home for one of the newest, and most fun, jean labels around — Cheese Denim.

Founded in 2010, Cheese sources 14 and 15oz. sanforized selvedge from Kaihara Mills in Japan, which is then cut and sewn in Kuala Lumpur into a variety of cuts with amusing names:  the Stiffy (Slim-Straight), the Stretchy (Skinny with 2% elastane), the Double Cheese (Tapered), and their women’s makeup the Swaggy.

No slave to tradition, Cheese works in many tongue-in-cheek details, similar to Canadian brand Naked and Famous. Examples include glow-in-the-dark designs on the pocket bags, bright yellow linings on the back pockets, and a leather patch in the eponymous shape of a wedge of Swiss.

Cheese produces extremely limited runs, often less than 24 pieces per model, and is currently localized to the Malaysian market. So if you’re looking to get a pair you may have to wait to fork over your cheddar.

Cheese Denim - Malaysian Raw Jeans

Back to front–the Stiffy, Stretchy, and Swaggy cuts.

Cheese Denim - Malaysian Raw Jeans

Double Cheese fades. Image courtesy of itsworn.com

Cheese Denim - Malaysian Raw Jeans

Cheese Denim - Malaysian Raw Jeans

Cheese Denim - Malaysian Raw Jeans

Cheese Denim - Malaysian Raw Jeans

Image courtesy of deviseclothing.com

Cheese Denim - Malaysian Raw Jeans
Cheese Denim - Malaysian Raw Jeans

David Shuck

David is the Managing Editor of Rawr Denim. He is also a writer, filmmaker, and the founder of local aggregation site HearBy. He currently resides in Denver, Colorado.

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  • Vinyl Scratch

    This brand looks promising; the denim’s nice and their sense of humor is great. I’d love if they expanded or at least opened an online shop so I could order a pair of the “Stretchy” here in the US.

  • Rex

    Looks awesome, just copped the last pair of Double Cheese online from the Devise Clothing Depot. Crazy price too, was only MYR 430, which translate to $141 shipped to the US.

    • |DEPOT Online Store

      Your package is on the way sir. Let us know when it reached you.

  • Do7

    Proud to be malaysian!!

  • http://www.facebook.com/Fendyazlan Fendy Azlan

    where can i get it??

  • http://twitter.com/haikalridebmx Haikal Rahim

    where can i get this jeans in malaysia? damn! how come i dont know this brand!

  • thebrik

    somebody’s website is gonna get a lot of new traffic

  • Dominicpcl

    Haikal & Fendy, you could get cheese denim from super sunday (sg. wang), wheel love (subang ss15) and push skateshop (One Utama Shoping Center).

    I’m still waiting for my cheese denim!

  • Grazfather x

    That’s pretty damn cool.

  • ill

    some dude on my tumblr has a pair and they look to wear really good.. dunno bout the back poket on the one pic with them being modeled.. oh, and by the way.. did we mention? naked and famous..