Think Different. The slogan introduced by the late Steve Jobs when Apple was reinventing itself in the 90’s. It spoke about thinking outside the box (remember those clunky old computer cases?) and pushing past the status quo to create new designs.
This concept has also been applied to the world of denim by many innovators and companies in recent years. No longer content with producing Levi’s clones, many brands have found ways of producing raw denim with a twist. (What a twist!)
As usual, the five examples presented here are just a small sample of innovative raw jeans. They’re all made of premium raw denim, but like Apple’s products at the turn of the millenium, they’re not for everyone. Feel free to tell us your thoughts in the comments section.
1. IronHeart 634S-B Overdyed
The 634S-B Overdyed jeans are double dyed with a layer of black dye on top of standard indigo pigments so that they start out black and fade to a rich blue in areas of high friction.
- Weight: 21 oz.
- Fit: Standard Straight Fit
- Denim: Sanforized IronHeart Selvedge Denim
- Cotton: 100% Zimbabwe Cotton
- Dye: Black-on-Indigo Overdye
- Made In Japan
- Price: $430.00
- Available at: Self Edge
- Weight: 14 oz.
- Fit: Tapered Fit
- Denim: Unsanforized Pure Blue Japan Selvedge Denim
- Cotton: 100% Japanese Cotton
- Dye: Indigo Warp & Weft
- Made In Japan
- Price: $298.00
- Available at: Blue in Green
These PBJ jeans look almost identical to the ones posted above, but the main difference is that these jeans will never fade! For starters, the denim is woven with black warp and weft, but more importantly its been dyed with a chemical called Indanthrene.
Don’t worry if you haven’t heard of it, we weren’t familiar with it either. Turns out Indanthrene is a dye that will not fade from water, sunlight, or general abrasion and is even resistant to most acids and bleaches! The military uses it for combat uniforms, so you know this stuff is hardcore.
- Weight: 13.5 oz.
- Fit: Slim-Straight Fit
- Denim: Once-Washed Pure Blue Japan Selvedge Denim
- Cotton: 100% Japanese Cotton
- Dye: Indanthrene Dyed Warp & Weft
- Made In Japan
- Price: $315.00
- Available at: Blue in Green
- Weight: 13 oz.
- Fit: Slim Fit, Mid-Rise
- Denim: Once-Washed Sunrise Japan Selvedge Denim
- Cotton: 100% Japanese Cotton
- Dye: Indigo & Mud Dyed
- Made In Japan
- Price: $348.00
- Available at: Blue in Green
- Weight: 17 oz.
- Fit: Slim-Straight Fit
- Denim:Unsanforized Samurai Jeans Co. Selvedge Denim
- Cotton: 100% Japanese Cotton
- Dye: Persimmon Dyed
- Made In Japan
- Price: N/A
- Currently Unavailable
Stay Raw!