Not to focus too much on Naked & Famous (see our last week’s article on their Glow-In-The-Dark Denim), but this was just too good to pass up. Via the good people over at Nordic Denim House, the Canadian brand has teamed up with Japanese Oni to produce a truly unique pair of denim. While the collaborative piece upholds Naked & Famous‘ simplistic and minimal style, one can easily note Oni‘s well known slubby look and feel.
For those not too familiar with the history and meaning of Oni, the company name technically stands for “O.N. International Co. Ltd.”, but is also known as the demons in Japanese folklore stories (hence the demon imagery in its logo). In fact, this was precisely the creature that Momotaro (“peach boy”) fought in battle, whom is said to have origins in Okayama. Interestingly enough, Okayama is also famous for its high quality textiles and is a popular, if not the most popular, district for Japanese denim.
- Name: Oni x Naked & Famous Denim
- Weight: 14.5 Oz.
- Denim: Unsanforized 100% Cotton Japanese Denim
- Fit: Low rise, tapered
- Price: Approximately $340.00 USD
- Nordic Denim House Original Post