For this week’s Fade Friday, we’ve chosen to re-cap an incredible denim fade competition that ran in 2007. Although this took place some time back, the scale that this idea operated at and amazing resulting fades warrants as much attention as a single post can provide.
The contest rules and implementation were very simple. Japanese denim manufacturer, Warehouse, NYC-based denim shop, Blue In Green, and Denim forum, SuperFuture (specifically one of their members, “Cheep”) teamed together to issue specially marked pairs of Warehouse Dubbleworks 660 to 215 participants across 20 countries. Each participant was given exactly one year to achieve as “ideal” (for lack of a better word; we’re not sure what the criteria was) of a fade and wear as possible. The results were judged by Gordan Heffner, of Blue In Green, and a rep from Warehouse.
The goods…
Details
- Warehouse x Blue In Green x Superfuture 660
- Fit: Low/Mid Rise Tapered Leg
- Weight: 14 Oz.
- Denim: Warehouse Original Japanese selvage denim
- Cotton: 100% Memphis USA
- Color: Pure Indigo
- Other:
- Steel punch through rivets
- 100% cotton thread top stitching
- Embossed deer skin leather patch
- Made In Japan
Photos* – Before (source: blueingreensoho.com; *note – the actual contest pair were slightly modified)
Like this? Read these:
Photo’s After – Winners
First Place - Won a pair of 660's cut and sewn up made of a Warehouse Original dead stock denim which was hand dyed with natural indigo
Second Place - Won a replacement pair of the contest 660's
Third Place - Won a Warehouse Garrison Leather Belt
Photo’s After – Other
SuperFuture user - cheapmutharfukr
SuperFuture user - FatBaldMen
SuperFuture user - Pennyoka
SuperFuture user - Fookums
SuperFuture user - Fookums
SuperFuture user - Fookums
SuperFuture user - Contingency Plan
SuperFuture user - lildavid
SuperFuture user - lildavid
SuperFuture user - soonami
SuperFuture user - was ist los (2nd place, I believe)
SuperFuture user - rnrswitch
SuperFuture user - JohnnyRed
SuperFuture user - JohnnyRed
And the list goes on…seriously. Check our additional resources below to view more!
Additional Resources
- Blue In Green Contest Article
- SuperFuture Contest Thread
- Warehouse Denim Site
Stay Raw!
