As noted in our post last week (see “5 Raw Denim Under $100 – Part 1/2“), Levi’s is over 150 years old and typically considered the 800 pound guerilla in the room. Manufacturing denim since 1853 in San Francisco, they’re truly one of the most well known denim brands in the world. Don’t let their old age deceive you though – Levi’s still has a few tricks up their sleeve, and their Levi’s Vintage Clothing (LVC) is a prime example.
Historically, jeans were worn as essential work wear items due to their hard wearing and rugged nature. As denim became more popular and fashionable though, production increased at such a high pace that some classic fits were lost in the process. However, by means of utilizing their 150+ years of denim experience, Levi’s responded and have successfully reproduced several vintage styles.
Going through the entire Levi’s denim history in a single post would be an extremely tall order so for the time being, check out the visual below to get a rough sense.
Or for an even more thorough understanding of really Levi’s history and resources to draw inspiration upon, check the video:
- Levi’s Official Site
- Context Clothing Site