Fade Friday – Tellason Denim


Tellason Raw Denim

After two decades in the apparel industry, long-time pals Pete Searson & Tony Patella took matters into their own hands and opened Tellason in 2008. The name deriving from a combination of the gent’s surnames, Tellason hails from San Francisco and pays extremely close attention to each garment they produce, particularly their raw denim.  They source only the best American selvedge denim (Cone Mills White Oak raw selvedge from Greensboro, North Carolina), but are sure to never outsource their core competency – they do all their sewing and cutting at homebase in SF.

These guys are true believers in caring for your raw denim the right way too.  They emphasize the importance of careful and minimal washing directly on their site and it’s clearly exhibited in the results.

Even though they were in the midst of a busy week, Pete and Tony were nice enough to send over a few photo’s for our Fade Friday.  Take a look below and let us know what you think in the comments section!


  • Fabric:  15 oz. Kuroki denim made exclusively for Revolver of S.F.  Natural indigo used
  • Style #1977.60 John Graham Mellor (Joe Strummer’s real name)
  • Fit: Slim Straight Leg
  • Worn 3.5 months, no wash, no wash
  • 120 units produced
  • $198 USD


  • Style #1977.01 Strummer
  • First Tellason run of 240 units
  • Fit: Slim Straight Leg
  • Fabric:  13.5 oz. Cone Mills White Oak red line selvage
  • Worn 18 straight months straight.  Truly the only  pair of jeans in my closet at the time
  • Washed in a sink with cold water and a bit of detergent about 7 times
  • $198.00 USD

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Stay Raw!


Nick Coe

Nick is the Founding Editor of RawrDenim.com.

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  • Guest

    I especially like the first pair of Tellason you put up. I have to ask, what belt is that?

    • http://twitter.com/RawrDenim Rawr Denim

      Agreed, @tellason:twitter produces beautiful denim.  The belt is by Tanner Goods (http://www.tannergoods.com/).

      • Guest

        thanks for identifying the belt as made by Tanner Goods. would you also know what colour it is (e.g. Saddle Tan?)

  • Curious

    Was that belt initially natural?? Or did it originally have that color? thanks.

    • http://www.rawrdenim.com Rawr Denim

      Nope, it has been through about one year of wear and is a @tannergoods:twitter belt.