Benny Gold – Setting The Gold Standard (plus Season-End Sale!)

Benny Gold Tags

Benny Gold - Stay Gold

Like many businesses just starting out, Benny Gold launched his self-named brand with two simple ingredients – a product and an unwavering passion.  To be exact, the initial product were stickers that Benny himself pasted around San Francisco on his days offs; and the passion was his insatiable appetite for creativity and youthfulness.

Thankfully, with Benny’s graphic design talent and relentless effort, what was “just a simple sticker” quickly evolved into t-shirts, bike tires, phone covers, keychains, sweatshirts, and yes – raw denim.  Over this course of time too, Benny Gold collaborated with dozens of labels such as Carhartt, Mash, HUF, Burton and the list goes on.  Now the brand and label is proudly represented in hundreds of retailers around the world, with the recently opened flagship store in San Francisco (it also doubles up as a design studio).

Benny Gold Storefront

Benny Gold Flagship - 3171 21st San Francisco

For all the entrepreneurs out there too, Benny Gold is a fantastic story to make note of.  As Benny explains the “Stay Gold” concept and his experience on the store site:

“Stay Gold.” To me, it’s a reminder that all the ideas and experiences that we hold dear are the real gold inside each of us. This is what shapes us, what preserves our sense of self, and what keeps us young. When it came time for me to establish my own brand, I hadn’t wavered from that concept, which is how the Benny Gold brand came to be.

I constantly get asked by people about the trials and tribulations of starting a company. And while there are so many reasons not to take the risk, I can say that it honestly doesn’t take much to get started. I started with a sticker, and I am humbled to see the success of Benny Gold as it has expanded to become an international brand, sold in over a hundred retailers around the world, and with a flagship store and design studio in San Francisco.

Or in video format:

Alright, now getting to the (gold) goods – Benny Gold just began a major end-of-season sale yesterday that is online only and on most of their merch.  We assume “most of merch” but you’d have to check (we just made sure that their raw denim is included).  Seriously, you can snag a pair of their Gold Standard Raw’s for just 50 bucks.  Check out all the little details (e.g. golden selvedge)!

Gold Standard Raw Denim

  • $50.00 (originally $100.00)
  • 100% Cotton Denim, made in USA
  • 13.5 oz. Denim
  • Medium fit (in their words – “not too baggy, not to slim”) with recommendation to order 1 size down
  • Classic designed hand burned leather tags
  • Sectioned off pen holder in the coin pocket, gold buttons and waist band print
  • Paper plane flight pattern back pocket arcuate
  • Regular rise
  • Button Fly (Top Button Gold)
  • Slightly Tapered Leg
  • 35″ Inseam


Gold Standard Selvedge Denim

  • $99.99 (originally $198.00)
  • 100% Cotton Denim, made in USA
  • 13.5 oz. Raw Indigo Wash
  • Medium fit (in their words – “not too baggy, not to slim”) with recommendation to order 1 size down
  • Classic designed hand burned leather tags
  • Sectioned off pen holder in the coin pocket, gold buttons and waist band print
  • Paper plane flight pattern back pocket arcuate
  • Regular rise
  • Button Fly (Top Button Gold)
  • Slightly Tapered Leg
  • 35″ Inseam

Additional Resources:

Stay Raw (and Gold)!

-Nick
@rawrdenim

Nick Coe

Nick is the Founding Editor of RawrDenim.com.

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